Radio On Main Street Podcast featuring Paul Brenner, NextRadio

In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with NextRadio and President Paul Brenner. Paul reveals the power of NextRadio in helping broadcasters track ROI, effectiveness, demographics and more, through a real-time app that activates the radio tuner built into most smart-phones.  The information it captures may help prove radio’s value and effectiveness to advertisers with real numbers.

Paul and Erica talk about how the app works from the listener’s point of view, and its immense potential to provide an information gold mine to broadcasters and advertisers.


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