In this Radio on Main Street Podcast Annette Malave, who leads RAB’s Insights team, speaks with Kelly McIlwraith, Marketing and Strategy Director with Australian Traffic Network.
Recently, Ms. McIlwraith presented the results of a United States Traffic Network (USTN) study to prove the effectiveness of short form ads via both engagement and long term memory encoding to a room filled with some of the largest media buying and planning agencies. She shares some of the compelling results of the Neuro Radio Research Study with us here.
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