Erica Farber, President & CEO of the RAB sat down with Mike Sherry, Vice President Sales for Forever Media.
Forever Media has a company creed that details five responsibilities with the first one being to the advertisers that invest in their stations. It states they, being the company, must always remember the customer expects and deserves results and increased profits. With oversight of revenue for 51 stations in nine markets, Mike strongly believes everyone in radio sales today needs to focus on selling radio’s value. And if everyone has pride in their radio stations and sells that value on a local basis, radio will continue to thrive.