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Radio on Main Street Podcast Featuring Craig Swagler, General Manager of CBS News Radio Network

News by definition is meant to inform and provide all of us with information we need to make the best possible decisions we can that affect our lives and our communities.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Craig Swagler, General Manager of CBS News Radio Network. They discuss the state of news in general and its importance in radio today.

In the Age of Outcome, Radio Has Some Great Stories to Tell

Author: Tammy Greenberg, SVP Business Development, RAB

At a recent MediaPost conference, one of the panelists responded to a question posed to him by stating that we have left the “exposure age” and we are now in the “age of outcome.” He further expressed his opinion that marketers, agencies and all media must continue to evolve to measure outcome in robust, transparent, statistically significant ways.

Data helps us reveal insights and craft stories of real outcome that enable advertisers to create relevant messaging for their audiences – messaging that will ultimately equate to high value touches with their consumers.

Continue reading “In the Age of Outcome, Radio Has Some Great Stories to Tell”

Radio on Main Street Podcast Featuring Ralph Martin, Music Education Coordinator for the Vacaville Christian School’s Radio Conservatory

This past week, April 21 to 28, a little known but exciting part of radio’s landscape was celebrated – it was high school radio week.  With multiple high school stations broadcasting across the country, Erica Farber, President & CEO of the RAB, connected with Ralph Martin, Music Education Coordinator for the Vacaville Christian School’s Radio Conservatory where for the last four years they have officially been broadcasting 24/7 KVCB, 100.9 FM in Vacaville, California, a town located about halfway between San Francisco and Sacramento.

In honor of this special occasion, the station had just come off a live 24 hour marathon inviting local bands and broadcast alumni alongside their current student broadcasters.  As we think about the next generation of broadcasters, Ralph shares that “our kids are going to be OK.”  It’s a positive outlook on the future of broadcasting and the future of our society in general.  If you want to hear for yourself, you can stream the station at kvcb-online.com and click “Listen Live.”