In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Dave Santrella, President of Broadcast Media at the Salem Media Group. Salem is a multi-media company specifically targeted to audiences interested in Christian, family-themed content and conservative values. The radio division focuses on three strategic programming formats reaching that audience.
Although their revenue model is slightly different, the company faces similar issues as secular radio. As Dave says, “At the end of the day, it all starts with a phone call. People buy from people and we all need to provide reasons to make someone want to meet with us.”