Radio on Main Street Podcast Featuring Scott Davis and Bernie Shimkus from Harmelin Media

Strong partnerships and collaborations are, many times, the most important ingredient for results oriented success. Harmelin Media has grown into one of the largest independent media service firms in the country and is connecting brands and customers in relevant and efficient ways.

In this edition, Erica Farber, President and CEO of the RAB speaks with Harmelin Media’s EVP of Client Relations, Scott Davis and VP/Director of Research and Consumer Insights, Bernie Shimkus about the importance of understanding the customer’s journey and their path to purchase. Since every advertising dollar is being looked at under a microscope these days, Scott and Bernie agree that radio needs to continue to demonstrate accountability and develop measurements along with solid research to quantify how an advertising message performs.

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