Of all commercially licensed radio stations in the US there are more country formatted stations than any other format. The actual format of a station is focused on appealing to specific demographics and lifestyles within a specific listening area.
In this edition, Erica Farber, President and CEO of the RAB speaks with Becky Brenner, Consulting Partner with Albright, O’Malley & Brenner, country radio specialists. They work with stations in many capacities from increasing ratings and revenue, to branding, research, coaching and mentoring.
When it comes to the content of a radio station, listeners and advertisers want what they want. And as broadcasters you want your message to resonate and have a clear call to action.