When it comes to growing revenue, every radio station has the same challenges. Decisions must be made regarding a long list of variables from what to charge per spot to how to best maximize every available opportunity.
In this edition, Erica Farber, President and CEO of the RAB speaks with Steph Garfrerick, Vice President of Strategy at Revenue Analytics. The company recently released the 2019 Dynamic Pricing & Revenue Management Trends in Media. Media companies are rethinking how best to do business and the sellers’ role is becoming more empowered as they become better armed with data, processes and technology.