Marketron

Radio on Main Street Podcast Featuring Steph Garfrerick, Vice President of Strategy at Revenue Analytics

When it comes to growing revenue, every radio station has the same challenges. Decisions must be made regarding a long list of variables from what to charge per spot to how to best maximize every available opportunity.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steph Garfrerick, Vice President of Strategy at Revenue Analytics. The company recently released the 2019 Dynamic Pricing & Revenue Management Trends in Media. Media companies are rethinking how best to do business and the sellers’ role is becoming more empowered as they become better armed with data, processes and technology.

In Radio You Can Trust

Author: Annette Malave, SVP/Insights, RAB

No word has ever had a greater impact on brands as trust. Consumers today are in control and not only expect but demand that the brands they engage with be authentic to keep their loyalty.

Security breaches and concerns about data privacy are now at the forefront of consumers’ minds, and trust is as important a component of brand consideration as brand value. For marketers, finding the balance or sweet spot tapping into data, consumer engagement and maintaining trust are what may keep many chief marketing officers up at night.

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Radio on Main Street Podcast Featuring Steve Goldstein, Senior Director, Digital Sales Strategy for Hubbard Broadcasting

One of the most discussed issues, no matter the market size, is how radio can better compete in the digital space. Making that transition from traditional radio seller to digital may not be as hard as it sounds, but rather should be thought of as an evolution.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Steve Goldstein, Senior Director, Digital Sales Strategy for Hubbard Broadcasting. With a strong background in radio sales, Steve has not only continued to move up into management at the country’s number one billing station, WTOP in Washington DC, he has successfully embraced digital and become one of radio’s most successful leaders. As he shares, local businesses need help and want to work with partners they can trust.  Radio can deliver any audience, anywhere and as long as we hone in on solutions, we will have great results.