The advertising industry, like the radio industry, is focused on continuing to gather and analyze actionable marketplace intelligence to provide their clients with insights and intelligence on markets, audiences, partners and platforms to name a few.
In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Wieser, Global President, Business Intelligence, GroupM. Highly regarded in the marketing, media, advertising and technology fields as a research analyst, Brian joined GroupM earlier this year to provide insights that will help their clients continue to grow.
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