Radio on Main Street Podcast Featuring Megan Lazovick at the 2019 Radio Show, Vice President at Edison Research

Consumers today have numerous content and entertainment options.  Radio still plays a key role as one of these options, so it is important that radio keeps listeners engaged and tuned in – for as long as possible.

In this edition, Annette Malave, SVP Insights at the RAB speaks with Megan Lazovick, Vice President at Edison Research where she crafts custom research for thought leadership and content marketing and specializes in the creative presentation of data and insights. During this podcast, they discuss the findings of “The Secret to Longer TSL” – a study released during Radio Show 2019 – and Lazovick shares some advice on what radio should do to not only keep listeners tuned in but keep them tuned in longer.

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