Marketron

Month: July 2025

Radio On Main Street featuring Bob Goff, general manager, morning host and professional problem solver at Heart of Wisconsin Media

In the thirteenth episode of the NAB Show series, we hear the conversation RAB’s Mike Hulvey had with Bob Goff, general manager, morning host and professional problem solver at Heart of Wisconsin Media. Bob is a jack of all trades at his radio station as he is the only full-time staff member and how he’s able to pull it off by leveraging available technology to produce exemplary local radio and ensure his grassroots radio efforts deliver a first-rate listening and advertising client experience.

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

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Radio On Main Street featuring Former RAB President and CEO, Erica Farber, speaking with four BEA student scholars

In the second to last episode of the series, we hear the conversation immediate past RAB president and CEO Erica Farber had with four RAB student scholars, Max Castro, programming director; Dawson Cochran, radio DJ and audio production; Allyson Ritchey and Isaac Heldt, station manager, attending the Broadcast Education Association’s Spring convention in conjunction with the NAB Show. With over 100 students in attendance at the show, it is a terrific opportunity to hear from the next generation directly and why they are motivated, excited, and ready to work in radio!

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street featuring ENCO’s Bill Bennett

We close the latest season of the podcast with a conversation featuring ENCO’s Bill Bennett, who is a Product Design and Solutions Manager and a true partner to RAB as he is the ‘behind the scenes’ engineer that helps us produce Radio on Main Street from the NAB Show exhibit floor. You will hear about Bill’s passion for new and effective technologies – whether it be automation, generative AI or other content creation tools. Bennett is equally enthusiastic about recruiting the next generation of radio engineers and along with his colleagues at ENCO, a great partner to RAB.

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio is Still #1

Author: Annette Malave, SVP/Insights, RAB

If you have read this blog in the past, you have read about radio’s inarguable strengths. You’ve read about radio’s ability to connect, engage and deliver results. This post is different.

Continue reading “Radio is Still #1”

Engaging with Consumers Who Have the Cash to Splash

Author: Annette Malave, SVP/Insights, RAB

While some brands focus on reaching the next generation, it may be wise to connect with today’s wealthiest consumer segment – baby boomers.

Continue reading “Engaging with Consumers Who Have the Cash to Splash”

Diverse Consumers are Growth Opportunities for Auto Dealers

Author: Annette Malave, SVP/Insights, RAB

The auto industry is once again claiming a stronghold in news headlines. What are the tariff implications? When is the best time to buy? What are consumers thinking? Even if you are currently not in the market for a vehicle, some of the headlines may cause you to reconsider…just in case.

Continue reading “Diverse Consumers are Growth Opportunities for Auto Dealers”

Radio On Main Street with Townsquare Media’s Chief Operating Officer, Erik Hellum

In the ninth episode of the series, we hear the conversation RAB’s Mike Hulvey had with Townsquare Media’s Chief Operating Officer Erik Hellum, who along with his responsibilities at his company, currently serves as RAB’s Board of Directors Chair. Erik’s leadership at the helm of RAB has led to much of the industry’s recent collaboration, and in this conversation, you’ll hear more about the why and how it’s taking place and why ‘One Voice for Radio’ is so particularly important.

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street with Steve Passwaiter, president of Silver Oak Political

In the tenth episode of the series, we hear the conversation RAB’s Mike Hulvey had with Steve Passwaiter, president of Silver Oak Political, a boutique sales and marketing consultancy that helps companies compete more effectively in the political advertising marketplace. There is no one more knowledgeable on the subject of political advertising, and you’ll want to listen to what he’s hearing from political consultants and buyers in the marketplace as the 2026 mid-terms are around the corner in the political advertising cycle.

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street with Linnae Young, executive vice president at Salem Media Group

In the latest episode of the NAB Show series, RAB’s Mike Hulvey sits down with Linnae Young, executive vice president at Salem Media Group. Young also serves as an RAB board member. In this wide-ranging conversation, you hear about the importance of bringing the next generation into radio, company culture and the industry’s efforts around measurement and attribution and the importance of delivering growth for our clients and providing them with metrics that matter to them and not us!

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street with Samuel Tatum, SVP of national audio sales & partnerships at Urban One

In the twelfth episode of the NAB Show series, we hear the conversation RAB’s Mike Hulvey had with Samuel Tatum, senior vice president of national audio sales & partnerships at Urban One. The podcast covers important topics including multicultural marketing, recruiting Gen Z and Gen Alpha into radio, data & measurement and why it’s so important to love what you do and share that with the next generation.

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

The State of Radio Sales: Listeners Remain as Do the Value of the Spots

Contributor: Todd Kalman, CRO, Marketron

Depending on what you read and hear, you may think radio advertising revenues are destined for downturns. There’s more to the story than the misconceptions that nobody’s buying airtime ads, and that no one listens to broadcast radio. Both are false!

Continue reading “The State of Radio Sales: Listeners Remain as Do the Value of the Spots”