Author: Annette Malave, SVP/Insights, RAB
As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.
Month: December 2025
My 2025 in Review – Audio, New Data and MMM
Contributor: John Fix, John Fix Ltd. – Consulting P&G retiree
I was fortunate to work with many great people and companies this year. Cumulus Media, iHeart, SiriusXM and In4mation Insights were great partners and the RAB and IAB have done great things with audio. The majority of the conversations were around the role of data and every road somehow led to MMM.
Continue reading “My 2025 in Review – Audio, New Data and MMM”Audio Advertising Gets Some Fine Tuning
New measurement tools in audio give marketers a better sense of their ROI
Contributor: Matthew Schwartz, director of editorial and content development, ANA
Video didn’t kill the radio advertising star. Neither did social media, online gaming, nor Netflix. The rise of digital platforms has been a veritable boon for audio advertising, which encompasses ads on streaming music services, podcasts, and traditional AM/FM and digital radio stations. Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming.
Continue reading “Audio Advertising Gets Some Fine Tuning”Radio On Main Street featuring Rebeca Vargas, former CMO, Girl Scouts of America
In this week’s Radio on Main Street from the ANA Masters of Marketing episode, Mike Hulvey sits down with Rebeca Vargas, former chief marketing officer of Girl Scouts of America. Spanning more than two decades in senior marketing roles across major financial institutions, followed by leading one of the most iconic and purpose-driven brands, Rebeca shares how purpose-driven marketing, brand reinvention, and smart media strategy – including the role of audio – can transform organizations like the Girl Scouts and the communities we collectively serve.
Click Here to watch the interview on our YouTube channel.
Click here for Season 8: 2025 ANA Masters of Marketing podcasts
Click here for Season 7: 2025 NAB Show podcasts
Podcast: Play in new window | Download
Radio On Main Street featuring Carl Fremont, Chief Executive Officer, Quigley-Simpson
In the fifth installment of Radio on Main Street from the ANA Masters of Marketing Conference, Mike Hulvey talks with Carl Fremont, chief executive officer of Quigley-Simpson, an independent agency known for its end-to-end approach to brand building, demand generation and consumer connection. You don’t want to miss this episode as Mike and Carl unpack what it takes to compete in today’s tech infused, complex media landscape and the unique role that audio plays in creating the emotional bonds that matter.
Click Here to watch the interview on our YouTube channel.
Click here for Season 8: 2025 ANA Masters of Marketing podcasts
Click here for Season 7: 2025 NAB Show podcasts
Podcast: Play in new window | Download
Radio On Main Street featuring Brent Christenson, Global Director of Marketing Capability, Alcon Laboratories
Radio on Main Street from the ANA Masters of Marketing Conference continues this week with a conversation between Mike Hulvey and Brent Christenson, global director of marketing capability at Alcon Laboratories and an RAB Audio Advisory Board committee member. In this conversation, Mike and Brent explore how brands benefit from the captive listening environment radio provides, and why fundamentals – not fads – will continue to shape the future of marketing, even as AI reshapes the tools we use.
Click Here to watch the interview on our YouTube channel.
Click here for Season 8: 2025 ANA Masters of Marketing podcasts
Click here for Season 7: 2025 NAB Show podcasts
Podcast: Play in new window | Download
Radio Drives Holiday Hunt for Fashionable Gifts
Author: Victor Texcucano, Content Coordinator, RAB
Tariffs, inflation and changing consumer preferences mean the clothing/apparel industry is in a state of ups and downs. With the holiday season here, retailer marketing is in full swing.
Continue reading “Radio Drives Holiday Hunt for Fashionable Gifts”