Radio on Main Street from the ANA Masters of Marketing Conference continues this week with a conversation between Mike Hulvey and Brent Christenson, global director of marketing capability at Alcon Laboratories and an RAB Audio Advisory Board committee member. In this conversation, Mike and Brent explore how brands benefit from the captive listening environment radio provides, and why fundamentals – not fads – will continue to shape the future of marketing, even as AI reshapes the tools we use.
Click Here to watch the interview on our YouTube channel.
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