Month: January 2026

Radio On Main Street Featuring Yadia Suarez, Co-Founder, Insyders

In this week’s episode, RAB’s Mike Hulvey sits down with Yadia Suarez, co-founder, Insyders. With a career that spans iHeartRadio, TV, Univision and the creator economy, Yadia brings a unique vantage point on where influence really lives – and why radio talent remains one of the most powerful, trusted and under-leveraged forces in the influencer landscape. You’ll hear how brands who embrace creators early, repurpose content across platforms and unlock the full value of radio talent won’t just follow the future – they’ll shape it. 

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

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Radio On Main Street Featuring Greg Licciardi, Vice President, Partnerships & Sponsorships, ANA

In the second to last episode of the season, RAB’s Tammy Greenberg chats with Greg Licciardi, vice president, partnerships & sponsorships, ANA – a role he stepped into just six months ago, after a career spanning agencies, media, ad tech and more than a decade teaching modern marketing at Fordham and Seton Hall. Greg is also the author of The Holy Grail of Marketing, a new book exploring how brands can use AI, data and cross-platform strategy to reach the right consumer in the right moment with the right message. 

In a fragmented media world, brands are searching for relevance, and in our discussion, Greg underscores the power of audio and its ability deliver messaging at exactly the right time, in the right mindset and often in the most personal environment a brand could ask for – the listener’s everyday life.  It’s a great listen with an important reminder that as marketing evolves, brands that win will blend innovation with intention – and recognize that channels like radio don’t just reach consumers, they move them

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

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Radio On Main Street Featuring Jeff Warman, Chief Creative Officer and Partner and Taylor Wigert, Head of Strategy at Curiosity

In the last episode from the ANA Masters of Marketing series, RAB’s Mike Hulvey is joined by Radio Mercury Award winners Jeff Warman, chief creative officer and partner and Taylor Wigert, head of strategy at Curiosity o talk about building bold, culture-driven work and how brands can win when they commit to both long-term brand building and fast-moving cultural relevance. And yes –  if you know Curiosity – this conversation starts exactly where you’d expect: with Dude Wipes, NASCAR, and the surprising power of leaning all the way into a brand’s truth. Jeff and Taylor remind us that great marketing still comes down to two things: sharp strategy and unfiltered humanity. Their philosophy is simple: brands win when they’re brave enough to be memorable, fast enough to be relevant, and smart enough to show up where audiences are already paying attention – including radio, where storytelling, emotion, and trust show up in ways no other medium can replicate. It’s a fun and insightful listen.

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

 Click here for Season 7: 2025 NAB Show podcasts

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From Nerve-Wracking to Reassuring: How Radio Connects During Tax Season

Author: Annette Malave, SVP/Insights, RAB

Most Americans don’t circle Tax Day on their calendar with excitement. Instead, it lingers in the background — wedged between work deadlines, family schedules and the constant mental note of “I really need to do my taxes.”

Continue reading “From Nerve-Wracking to Reassuring: How Radio Connects During Tax Season”

Hispanic Consumers Are Listening — Here’s Why Advertisers Should Too

Author: Annette Malave, SVP/Insights, RAB

From the music in our headphones to the some of the food and flavors we can’t live without, Hispanic culture is influencing America. Hispanics in the U.S. represent a powerful and rapidly expanding consumer segment that no advertiser can afford to overlook. With a population of 68 million and rapidly growing along with a purchasing power projected to surpass $2 trillion, Latino consumers are driving growth across nearly every category—from retail and technology to entertainment and automotive.

Continue reading “Hispanic Consumers Are Listening — Here’s Why Advertisers Should Too”

Radio On Main Street Featuring Andrew Tindall, System1

In the latest episode of the series, Andrew Tindall returns to the podcast with an insightful conversation as to why audio is regaining power in a screen-saturated world and how sound builds memory and emotion in ways that visuals simply cannot and the importance around audio creative. You’ll hear more about why radio provides brands with a winning competitive advantage that is hiding in plain sight. 

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

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Radio On Main Street Featuring Jeff Wright, Nexstar Network

The eighth episode in the ANA Masters of Marketing series features Jeff Wright, a marketing coach for Nexstar Network, a coaching organization that helps independent, locally owned trades businesses become not just great service providers, but great businesses. In this conversation, Jeff shares the difference between coaching and consulting, how uncovering the real problem inside a business matters most and why radio continues to be a powerful and trusted platform for small- and mid-sized businesses in the local communities they serve. It’s an important listen, and it underscores the importance of radio partnering with small business owners and becoming their trusted partners and media consultants.

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Susan Finnigan, Margaritaville at Sea

The latest episode of Radio on Main Street features Susan Finnegan, senior director of data product management, Margaritaville at Sea — the cruise line extension of one of the most iconic lifestyle brands in the world. After more than a decade in marketing technology roles at Walt Disney and SeaWorld, Susan brings her expertise to a company built on music, escape and joy with a lot of brand storytelling through sound.  You’ll hear how a brand’s voice builds trust; data helps guide smarter decisions and why Susan believes that audio is more than a channel — it’s a state of mind, an emotion and a memory trigger that brands can’t afford to overlook. 

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

Podcast: Play in new window | Download

Why Radio Starts the Year Strong – Even When the Economy Feels Uncertain

Author: Annette Malave, SVP/Insights, RAB

January often brings a mix of optimism and caution. Businesses are setting new goals, reviewing budgets, and closely watching economic signals. For advertisers, uncertainty can lead to hesitation — but with the help of broadcast radio, businesses can seize the opportunities that still exist.

Continue reading “Why Radio Starts the Year Strong – Even When the Economy Feels Uncertain”