Author: Annette Malave, SVP/Insights, RAB
Buying a car used to feel exciting. Today, for many consumers, it feels… complicated.
Continue reading “Car Buying Got Complicated — And Consumers Are Listening Differently”Month: February 2026
Insights into Action: 5 Next Steps for Radio from the RAB – Borrell Digital Benchmarking Report
Author: Avery Berggen, Marketing Manager, Marketron
Digital Is Now Radio’s Growth Engine: What the 2026 RAB – Borrell Benchmark Means for Local Media
For more than a decade, RAB’s Annual Digital Benchmarking Report, produced by Borrell Associates Inc., has helped radio leaders understand how local advertising is changing and what it takes to stay competitive.
This year’s findings confirm what many broadcasters are already seeing.
Continue reading “Insights into Action: 5 Next Steps for Radio from the RAB – Borrell Digital Benchmarking Report”Dental Anxiety Is Real—And It’s a Marketing Opportunity for Local Practices
Author: Annette Malave, SVP/Insights, RAB
The tooth fairy… from a young age. Many of us are told that you will receive a “reward” when you lose a tooth. So, why as adults, do so many of us dread dental visits?
Continue reading “Dental Anxiety Is Real—And It’s a Marketing Opportunity for Local Practices”