Marketron

Author:

Radio on Main Street Podcast Featuring Steph Garfrerick, Vice President of Strategy at Revenue Analytics

When it comes to growing revenue, every radio station has the same challenges. Decisions must be made regarding a long list of variables from what to charge per spot to how to best maximize every available opportunity.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steph Garfrerick, Vice President of Strategy at Revenue Analytics. The company recently released the 2019 Dynamic Pricing & Revenue Management Trends in Media. Media companies are rethinking how best to do business and the sellers’ role is becoming more empowered as they become better armed with data, processes and technology.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Steve Goldstein, Senior Director, Digital Sales Strategy for Hubbard Broadcasting

One of the most discussed issues, no matter the market size, is how radio can better compete in the digital space. Making that transition from traditional radio seller to digital may not be as hard as it sounds, but rather should be thought of as an evolution.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Steve Goldstein, Senior Director, Digital Sales Strategy for Hubbard Broadcasting. With a strong background in radio sales, Steve has not only continued to move up into management at the country’s number one billing station, WTOP in Washington DC, he has successfully embraced digital and become one of radio’s most successful leaders. As he shares, local businesses need help and want to work with partners they can trust.  Radio can deliver any audience, anywhere and as long as we hone in on solutions, we will have great results.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Bill Wilson, CEO of Townsquare Media

Townsquare Media is the 3rd largest owner of radio stations in the country. The company is a radio, digital media, entertainment, and digital marketing solutions company focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets. They have no stations in the top 50 markets and all decisions in the company are based on a local first perspective.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Bill Wilson, CEO of Townsquare Media. He shares his belief that radio is the heartbeat of the company and that people are their most important asset. You will also hear about the 6 core tenets of the company.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Bruno Tabbi, President of Ignition
Toll Free

Have you ever been in a car listening to a radio spot for a product or service that interested you and then they asked you to call them? You didn’t have a pen handy nor did you have anything to write the phone number on.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Bruno Tabbi, President of Ignition Toll Free. His company specializes in providing vanity toll-free phone numbers for businesses. A vanity number is a phone number that spells out a memorable word or phrase and can be used to create and establish a recognized brand. More specifically, a vanity number provides an advertiser with a specific response mechanism that helps them get the results they are expecting.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Gabe Hobbs, President of Gabe Hobbs Media

According to Nielsen’s PPM data for the period January through November of last year, the News/Talk format captured the largest share of the 6+ audience with 10% of all listening being in the format, which likely benefited from the election cycle.

In this edition, Erica Farber, President & CEO of the RAB, speaks with Gabe Hobbs, President of Gabe Hobbs Media and one of the format’s most respected experts. They discuss the state of talk radio and the importance of sales and programming working together for a common goal.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Leigh Jacobs, Executive Vice President of Research Analysis at Nuvoodoo Media Services

Research can be a great tool to help us understand more about a specific topic or subject. With information at our fingertips , it allows us to not only learn but it allows us to reach new conclusions.

In this edition, Erica Farber, President and CEO of the RAB speaks with Leigh Jacobs, Executive Vice President of Research Analysis at Nuvoodoo Media Services. He reinforces what an amazing, vibrant medium Radio is and the importance of the connections we make with listeners.

Podcast: Play in new window | Download