Radio on Main Street Podcast Featuring Jeff Schmidt, SVP of Professional Development at RAB, and a Panel From This Year’s Radio Show Consultant Series

It seems like every day there is a new challenge and a new opportunity for media sellers.  Selling has changed dramatically from the way we did just a few years ago – or has it?

In this edition of Radio on Main Street, Jeff Schmidt, who leads Professional Development at the RAB, gathered the six consultants from this year’s Radio Show Consultant Series to discuss the changes, the challenges, and the opportunities for media sellers.

Whether your brand new to media sales, or you’ve been doing it for years, the tips from these consultants can help you get better.

Radio on Main Street Podcast Featuring Paul Brenner, President of TagStation

In this edition, Annette Malave, SVP, Insights of the RAB speaks with Paul Brenner, President, TagStation.  Data collection and the ability to use it to attribute the impact of a digital media campaign on consumers is now a standard practice among advertisers. But what about traditional media, specifically radio? Via TagStation and Dial Report, radio’s impact can now be measured.

During this podcast, they discuss the results of the newly released RAB study, Radio Drives Store Traffic, done in partnership with TagStation’s Dial Report team.

Radio on Main Street Podcast Featuring Norm Pattiz, CEO of PodcastOne

One of the fastest growing segments of audio entertainment today is podcasting with a growing number of consumers tuning in every day. In this edition, Erica Farber, President and CEO of the RAB speaks with Norm Pattiz, CEO of PodcastOne whose company has a network of over 200 podcasts offering some of the biggest names in on-demand entertainment.

Also joining the conversation is one of PodcastOne’s prominent hosts, Kaitlyn Bristowe. From the Bachelor to the Bachelorette and beyond, she has introduced and welcomed her social media fans to this ever-growing form of audio entertainment.

Radio on Main Street Podcast Featuring Angela Kluke, Director of Sales Training & Product Development for MBC Broadcasting

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Angela Kluke, Director of Sales Training & Product Development for MBC Broadcasting.  The company operates throughout Ontario, Canada with a focus on small and medium markets.

Since this podcast was recorded we have learned the company has been listed on the “Growth 500” list of Canada’s fastest growing companies for the 8th consecutive year, an amazing accomplishment for any organization.

Radio on Main Street Podcast Featuring Shayna Sharpe, CEO of Regional Reps

In this edition, Erica Farber, President and CEO of the RAB speaks with Shayna Sharpe, CEO of Regional Reps. Founded in 1956, the company works with independently owned and operated radio stations and focuses their efforts on finding national and regional revenue opportunities.

Shayna shares her thoughts on how the political business category is shaping up, advice for stations to help them develop their relationship with their national reps and a look into her crystal ball for end-of-year business results.

Radio on Main Street Podcast Featuring Kip Cassino, Executive Vice President of Borrell Associates.

Election day 2018 is about eight weeks away and while it is not a presidential election there are many state and local races that will be decided.

In this edition, Erica Farber, President and CEO of the RAB speaks with Kip Cassino, Executive Vice President of Borrell Associates. Borrell Associates recently updated their forecast for political media spending by media choice with their forecast for radio showing modest growth from their original April forecast.

With less than one-third of the 8.9 billion of political dollars yet to be spent this year, Kip shares his advice as to how radio can compete for a larger share of the available dollars and how important it is for radio to make the case that radio is local.