Radio On Main Street Podcast Featuring
St. Jude Children’s Hospital
and Country Cares.

In this episode of Radio on Main Street, RAB President and CEO Erica Farber visits the recently held Country Radio Seminar to speak with Scott Hinshelwood, Associate Director of Radio and Jessica Turri, Support Specialist  who are both with ALSAC / St Jude, the fundraising and awareness organization for St. Jude Children’s Hospital. This conversation dives into their radio outreach initiative, Country Cares.

St. Jude’s mission to cure kids with cancer brings hope to children and their families around the world who are diagnosed with any of it’s devastating manifestations. Radio plays a big part in supporting that hope.

Radio. No Secrets Here.

During the recent Association of National Advertisers’ (ANA) 2017 Media Conference, Marc Pritchard, Chief Brand Officer at P & G, challenged CMOs to demand transparency from their digital media partners by eliminating ad fraud and making sure that the ad purchased actually reaches the intended  consumer.  Little to no audited proof of ad delivery should be considered unacceptable.

Continue reading “Radio. No Secrets Here.”

Radio on Main Street Podcast Featuring
a Preview Of NAB Show 2017.

In this Radio On Main Street podcast, RAB President and CEO, Erica Farber, speaks with B.J.Corriveau, National Association of Broadcasters’ Vice President of Operations and John David, NAB’s Executive VP of radio.

This year over 100,000 people are expected to visit NAB Show 2017 in Las Vegas on April 22nd through 27th.   Be sure to plan your visit before you get there by visiting NABSHOW.com.

Here’s a preview of what to expect…

Whet the Appetite with Radio

Isn’t it odd that when you hear someone talking about a meal they had you suddenly crave it?  And the more descriptive they become – using words like creamy, spicy, and juicy – that image comes to life, driving you to crave it even more.  These words don’t have to come from someone sitting next to you to whet your appetite; they can come from listening to the radio.

Continue reading “Whet the Appetite with Radio”

Radio on Main Street Podcast Features Allen Ginsberg Sharing Insights On
The Power Of Data For Radio

In this podcast Tammy Greenberg, from RAB’s  Business Development team is joined by Allen Ginsberg, President of Allen Ginsberg Associates.

A big fan of radio, Allen advises us as an industry to continue to sell radio as a local media, a targeted media, a genre media and to find a digestible way to share data that proves it works to drive sales.

Radio Rules the Road

“It’s Saturday night, about time to go.  Got my white leather jacket and a neon soul.  Once I turn on the radio I’m ready to roll.”  Those lyrics from Maren Morris’ “80s Mercedes” resonate with everyone.  Who doesn’t know that feeling of getting in the car, turning the radio on and listening to your favorite songs? Continue reading “Radio Rules the Road”