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Radio on Main Street Podcast Featuring Dave Santrella, President of Broadcast Media at the Salem Media Group.

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Dave Santrella, President of Broadcast Media at the Salem Media Group. Salem is a multi-media company specifically targeted to audiences interested in Christian, family-themed content and conservative values.  The radio division focuses on three strategic programming formats reaching that audience.

Although their revenue model is slightly different, the company faces similar issues as secular radio. As Dave says, “At the end of the day, it all starts with a phone call. People buy from people and we all need to provide reasons to make someone want to meet with us.”

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Radio on Main Street Podcast Featuring Fred Jacobs, President of Jacobs Media.

Understanding how radio listeners consume media and how technology affects their habits and behaviors as radio listeners is important information to know.  Since the early 2000’s Jacobs Media, whose focus is guiding media companies in this age of digital disruption, has been aggregating multiple radio station databases to generate and publish a national study entitled “Tech Survey.”

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Fred Jacobs, President of Jacobs Media.  Having recently released the 2018 survey results Fred shares some of the important learnings and strategic takeaways.

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Radio on Main Street Podcast Featuring Jeffrey Hedquist, Known as “Advertising’s Storyteller.”

In this episode, Erica Farber, President and CEO of the RAB, speaks with Jeffrey Hedquist. Jeffrey is known as “advertising’s storyteller.” He is a commercial creator who has won hundreds of advertising awards and works directly with advertisers, agencies and radio stations.

An advocate for advertisers, he believes strongly in using the power of storytelling to help tell the advertisers message. His message to radio is to not write commercials but to create stories that engage the listener. More importantly, stories that engage the listeners are stories about the listeners.

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Radio on Main Street from the Radio Mercury Awards:  What Makes a Great Radio Commercial

What makes a great radio commercial?  We put that question to the attendees of The Radio Mercury Awards held May 31st at the Cutting Room in New York.  The Radio Mercury Awards is the only competition exclusively devoted to radio and was established in 1992 to encourage and reward the development of effective and creative radio commercials. This year’s theme was “Sound Makes the Story.”

In this special edition of the Radio on Main Street Podcast, we turned on our microphones as our guests gathered for this year’s event and asked them to share with us, what makes a great radio commercial.

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Radio on Main Street Podcast Featuring Ruth Presslaff, Founder and President of Presslaff Interactive Revenue

One word dominating the media world today is data and its importance in understanding our listeners, helping agencies and advertisers with their buying decisions, and analyzing the success of their marketing campaigns.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Ruth Presslaff, Founder and President of Presslaff Interactive Revenue. You may have read Ruth’s company was recently acquired by Second Street and working in tandem, both companies are working with local media companies on their data and email strategies. How do we know what data to look at, to use and to collect? In each case the data needs to be relevant for our listeners and effective for our advertisers.

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Radio on Main Street Podcast Featuring Bill McElveen, Executive Vice President of the Eastern Region for Alpha Media

In this edition, Erica Farber, President and CEO of the RAB, speaks with Bill McElveen, Executive Vice President of the Eastern Region for Alpha Media.  One of the many strengths of local radio is the difference it makes in a person’s life. It is truly the voice of the local community.

Listen as they discuss the state of local broadcasting, the importance of creating remarkable content and the need for the industry to focus on creating value for the advertiser.

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