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Radio Can Help With What Ails You

The passing of Black Friday and Cyber Monday marks the advent of all things holiday – songs, shopping, gift giving, visiting, entertaining and stress. Yes, holiday stress syndrome is a real thing.

The stress of the holiday season can cause people to get sick with a cold, virus or just feeling run down. According to a recent article on MSN, more people go to the emergency room during the holidays than any other time of the year. With all of the running around that traditionally occurs during this season, consumers will find themselves under the weather — leading to visits to their local doctor.

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Radio on Main Street Podcast Featuring Sean Bryan, Co-Chief Creative Officer McCann New York

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Sean Bryan. Sean will be leading the 2018 Mercury Award jury as chief judge for one of radio’s most important events of the year.

In this podcast they discuss the importance of the Mercury Awards, what excites him about the awards and what excites him about radio.

Holidays Start with Radio

Thanksgiving’s arrival marks the start of the holiday season and the sounds of holiday music can be heard on the streets, at retail and on the radio, and that’s in part because holiday music is known to improve one’s mental spirits.  Whether it be the positive memories that arise from hearing many of the classic songs or the simple spirit of the season, holiday music gets us in the celebratory mood.

Approximately 240 AM/FM radio stations across the country flip formats to all-holiday music immediately after Thanksgiving. Some start even earlier and the impact of holiday music listening has numerous positive effects of holiday shopping.

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Jewelry Retailers Shine with Radio

During this time of the year, consumers are thinking about gift ideas for their loved ones.  According to a November survey by Prosper Insights & Analytics™, jewelry is on the top ten list of gifts that will be given this year.  It is also one of the gifts that consumers want to receive – 22% of respondents want jewelry as a gift.

Who are these jewelry gift givers?  According to 2017 GfK/MRI data, adults 18+ who purchased a fine jewelry item as a gift for someone else, 81% listen to AM/FM radio. Among those adults who purchased fine jewelry for themselves, 78% are AM/FM radio listeners.

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Radio on Main Street Podcast Featuring Louis Jones, EVP, Media & Data Practice at the 4A’s

In this edition, Erica Farber, President and CEO of the RAB speaks with Louis Jones, EVP, Media & Data Practice at the 4A’s.  The 4A’s was founded as a national trade association representing advertising agencies.  Today they provide counsel to members on everything from new business development to succession planning to media transparency.

In this podcast they discuss the 4A’s mission, the state of the agency business and one of the most important ingredients for success – relationships.

Reaching the Auto Buyer

The automotive industry is anticipated to see a slight uptick at the end of 2017.  Although October was slightly down, end-of-year incentives should provide a boost to November and December.

However, it’s not just about incentives.  Auto buying intenders are well educated prior to entering any dealerships.  The question is how do you reach them?  And when you do reach them, you need to understand their auto buying and auto servicing preferences as well as their radio listening habits.

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