Author: Annette Malave, SVP/Insights, RAB
During this time of year, we all try to find some time to take a breath and look back at the events of the year. Some will make you laugh, while others may make you cry.
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Is Creative Wearout a Thing?
Contributor: Angela Jeffrey, Vice President Brand Management, ABX Advertising Benchmark Index
Is Creative Wearout a Thing … in radio? RAB recently asked ABX Advertising Benchmark Index to investigate this question and come up with a definitive answer.
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