Marketron

Category: AnalyticOwl

Telecom Marketing on Radio: What’s Working Best

Contributor: Rick Kestenbaum, general manager, AnalyticOwl

The telecom industry is what keeps us all connected—whether we’re texting a friend, streaming a movie or hopping on a video call for work. It’s come a long way from landlines and dial-up internet to lightning-fast mobile networks and fiber-optic cables. These days, telecom companies are at the heart of the digital world, powering everything from smart homes to cloud computing.

Continue reading “Telecom Marketing on Radio: What’s Working Best”

Radio Drives Website Traffic for Restaurants

Author: Annette Malave, SVP/Insights, RAB

During the pandemic, many businesses and industries had to learn to (dare I say) pivot, in order to keep their doors open and succeed. The restaurant industry not only pivoted but experienced a seismic shift in all aspects of business. From food to staffing, from menu items and customer service – the need to change was critical.

Continue reading “Radio Drives Website Traffic for Restaurants”

Cause Marketing on Radio: What’s Working Best

Contributor: Rick Kestenbaum, general manager, AnalyticOwl

Connecting with individuals via media can be difficult. You need to engage with them personally and emotionally. It is a challenge that charitable organizations often struggle with trying to deliver their message to a mass audience.

Continue reading “Cause Marketing on Radio: What’s Working Best”

2024 – A Look Back

Author: Annette Malave, SVP/Insights, RAB

During this time of year, we all try to find some time to take a breath and look back at the events of the year. Some will make you laugh, while others may make you cry.

Continue reading “2024 – A Look Back”

It’s Good Judgement to Use Radio for Legal Services

Author: Annette Malave, SVP/Insights, RAB

Buying a home, estate planning or getting a divorce. These are just some of our rites of passage that we may experience as adults, but they are also times when we find ourselves in need of legal services.

Continue reading “It’s Good Judgement to Use Radio for Legal Services”