Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
Healthcare is always a top-of-mind concern for consumers, and radio has proven to be an effective way to reach and motivate consumers. According to Scarborough’s USA+ 2022 Release, 85% of chiropractic patients are radio listeners, 85% of optometry patients tune in weekly, and 84% of dental patients are weekly radio listeners.
Continue reading “Healthcare Ads on Radio: What’s Working Best”