Author: Annette Malave, SVP/Insights, RAB
As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.
Category: BIA
Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights
Contributor: Celine Matthiessen, VP of Insights and Analytics, BIA Advisory Services
As we near the end of the year, it’s important to maximize opportunities and also work towards 2026. With shifts in consumer behavior and spending across key local business categories, having insights into the current and future marketplace will be key advantages to driving growth.
Continue reading “Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights”Radio Opportunities Abound In 2025
Contributor: Celine Matthiessen, vice president insights & analysis, BIA Advisory Services
Radio isn’t just surviving in 2025 – it’s evolving. With $12.3 billion in projected local radio and digital radio ad revenue this year, combining both traditional and digital platforms, radio remains the fifth-largest advertising medium in the local market space. BIA’s analysis reveals shifts in how different sectors are approaching radio advertising.
Continue reading “Radio Opportunities Abound In 2025”What’s on the Horizon for Radio
Contributor: Nicole Ovadia, vice president of forecasting and analysis, BIA Advisory Services
The radio advertising landscape is in the midst of a dynamic transformation, but within this evolution lies a world of untapped potential. As consumer habits adapt and digital integration becomes the norm, key industries are reshaping their advertising strategies. Yet, amidst these changes, local radio stands strong as a resilient and potent force in the media mix – the fifth largest media when you examine the total local advertising marketplace.
Continue reading “What’s on the Horizon for Radio”