Author: Annette Malave, SVP/Insights, RAB
Part Two: Measuring the Consumer Journey
Note: This is the second article in a two-part series exploring how radio and digital work together to build consumer trust and drive measurable business results.
In part one of this series, we explored why radio and digital work best as partners rather than competitors. Radio introduces consumers to a brand, while digital provides opportunities to learn more and engage when the time is right. Together, they create the repeated interactions that build familiarity and, ultimately, consumer confidence. The good news for today’s marketers is that this journey is becoming easier to understand.
Continue reading “Radio Creates Demand. Digital Captures It. Part Two”