Contributor: Bo Bandy, GM Digital & SVP Marketing, Marketron
Building relationships with your clients starts and ends with earning their trust. Being transparent, asking the right questions and sharing informed recommendations can make you a valuable resource. Over time you become an ally because the connection is much more than transactional.
Continue reading “Be a Marketing Resource for Your Advertisers: Here’s How”Author: Annette Malave, SVP/Insights, RAB
During the pandemic, while many businesses were impacted, the role that small local business within communities was magnified. Many small businesses had to pivot to survive or struggled to keep their doors open.
Continue reading “Radio and Small Businesses are Perfect Partners”Author: Annette Malave, SVP/Insights, RAB
If you have spoken with anyone who has purchased or leased any vehicle within the past year, you will probably hear about the highs and lows of the process. While inventory may not be as big a challenge as it has been in years past, there are other difficulties.
Continue reading “In Person or Online? Here’s What Auto Buyers Prefer”Authors: Annette Malave, SVP/Insights and Victor Texcucano, Content Coordinator, RAB
There is nothing better than a cold beer at the end of a long workday, or a few alcoholic seltzers in the backyard while grilling with family or friends – though the world of alcohol is steadily changing.
Continue reading “Radio Listeners and Cocktail Selections”Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
Is a homeowner ever truly done with repairs and projects? Most homeowners will tell you no, and that creates constant opportunity for businesses in the home services category.
Continue reading “Home Services Ads on Radio: What’s Working Best”Author: Annette Malave, SVP/Insights, RAB
Without a doubt, the auto industry has experienced unusual activity and profitability the past few years. Chip shortages created limited inventory for dealers, but as consumer demands increased, so did vehicle purchase costs.
Continue reading “Radio – An Auto Service Opportunity Driver”
