Despite the technologies and platforms available today, many marketers do not believe that their consumer engagement is successful. In fact, 50% of CMOs believe that their consumer engagement is not very good/terrible. That is an astounding figure. Even more surprising is that 75% of CMOs believe their jobs are on the line if their customer experience strategies are unsuccessful, according to a 2018 report from the CMO Council.
Based upon the report, one of the reasons contributing to low engagement levels is inconsistency in delivering personalized engagements across consumer touchpoints. When it comes to consumer engagement, nothing is more personal or engaging than radio.
Continue reading “Consumer Engagement Is About
News by definition is meant to inform and provide all of us with information we need to make the best possible decisions we can that affect our lives and our communities.
In this edition, Erica Farber, President and CEO of the RAB, speaks with Craig Swagler, General Manager of CBS News Radio Network. They discuss the state of news in general and its importance in radio today.
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July 4th. On this day 271 years ago, the Declaration of Independence was signed. In commemorating the occasion, we celebrate our collective patriotism and most importantly, remember all those who have and continue to protect and serve our country.
During this holiday like so many others, radio stations across the country will celebrate, honor and recognize those who have served and continue to serve – both overseas and in our communities. Radio as a live and local medium has the ability to bring listeners of like minds, passions, interests and lifestyles together. Radio celebrates with its listeners every day.
Continue reading “Celebrate with Radio”
Previous posts have touched on radio’s ability to reach people across age groups, gender, language and locations. Radio’s reach is based upon many things – community, personalities, music and news. Yes, news. Despite technology and social media trends, people continue to listen to news on the radio.
While it may not be surprising that of those adults who believe that radio is a good source for learning and providing information, 83% are radio listeners. It may surprise you to know that of those adults who believe radio is the most trusted, 30% are A18-34, 56% are A18-49, 54% are A25-54 and 36% are A35-54 – based on GfK MRI data.
Continue reading “News – Listeners Hear All About It”