Radio Drives Auto Search

Author: Annette Malave, SVP/Insights, RAB

Consumers today, specifically auto-buying intenders, shop differently.  Reasons for differences in their shopping behavior are due to age, brand awareness and ad influence.  Thanks to data collection via technology, there are now ways to quantify the impact of advertising and more importantly, the specific impact that can be attributed directly to radio.

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Radio on Main Street Podcast Featuring Brad Deutsch, Principal with the Law Firm Garvey, Schubert, Barer

As more states begin to legalize the use and sale of marijuana, the options for marijuana advertisers are slim.  There is great complexity and confusion as to the opportunities for radio to tap into this new revenue stream.

During this edition, Annette Malave, SVP-Insights of the RAB, speaks with Brad Deutsch, principal with the law firm Garvey, Schubert, Barer about the legality and potential consequences of marijuana advertising on radio.

Radio Rocked the Masters


Photo Credit: Radio Advertising Bureau

Author: Tammy Greenberg, SVP/Business Development, RAB

Last week, the Association of National Advertisers (ANA) hosted their annual premier event, “The Masters of Marketing.”  Commonly referred to as simply “The Masters” or the “Super Bowl” of the marketing industry, this event is one-of-a-kind in that it brings 3,000 CMOs, entrepreneurs, brand stewards, media executives, creative professionals, technology experts, digital leaders, research, insights and data folks together to share experiences, and provides the opportunity to learn from successful marketers about their challenges, opportunities, trends, best practices and successes taking place across the marketing ecosystem.

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Radio on Main Street Podcast Featuring Jeff Schmidt, SVP of Professional Development at RAB, and a Panel From This Year’s Radio Show Consultant Series

It seems like every day there is a new challenge and a new opportunity for media sellers.  Selling has changed dramatically from the way we did just a few years ago – or has it?

In this edition of Radio on Main Street, Jeff Schmidt, who leads Professional Development at the RAB, gathered the six consultants from this year’s Radio Show Consultant Series to discuss the changes, the challenges, and the opportunities for media sellers.

Whether your brand new to media sales, or you’ve been doing it for years, the tips from these consultants can help you get better.

Reaching African-Americans
with Radio

Author: Annette Malave, SVP/Insights, RAB

Earlier this year, the Selig Center for Economic Growth released the 2018 edition of The Multicultural Economy.  According to this report, they estimated that the overall consumer buying power was nearly $15 trillion in 2017.  Of that, African-Americans accounted for nearly 9% of the total (just slightly below the Hispanic market), or $1.3 trillion, and that figure is expected to rise to over $1.5 trillion by 2022.

African-Americans are a strong influencer group. They are trendsetters that impact fashion, music, pop culture and more.  When it comes to entertainment options, specifically radio, they spend more time listening to radio compared to the general population.

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with Radio”