Why Radio Will Always Be Relevant

Author: Annette Malave, SVP/Insights, RAB

A glance at the history of music and entertainment consumption highlights radio’s strong position among alternative audio options.  And as the U.S. population increases, the number of people tuning into radio continues to grow.

What is the reason for radio’s continued relevance?  Is there just one single reason?

Continue reading “Why Radio Will Always Be Relevant”

Radio on Main Street Podcast Featuring Tom Taylor, Former Radio Broadcaster and Respected Radio Trade Journalist

Keeping up with the business of our business, is no easy task. Fortunately in the Radio industry we have multiple outlets that continue to report and inform us every  day. Towards the end of last year one of Radio’s strong supporters for decades made the decision to retire and published his last words on December 21, 2018

In this edition, Erica Farber, President and CEO of the RAB speaks with the recently retired Tom Taylor, former radio broadcaster and respected radio trade journalist.

With much passion and infectious energy Tom reminds us what an amazing platform Radio is and the importance of having fun at our jobs.

What Radio Buyers Are Doing

C

Contributor:  Gordon Borrell, CEO, Borrell Associates

To understand the crisis facing local media companies, two things are worth knowing about local radio buyers. They are:

  1. Expanding the types of advertising they’re buying
  2. Cutting the number of companies they’re buying from

Let that sink in.  They are buying more, from fewer companies.

The big question is, who’s being cut, and why?  (If you’re not into reading, jump to the very last sentence for the answer.)

Continue reading “What Radio Buyers Are Doing”

Radio’s Music Role

Author: Annette Malave, SVP/Insights, RAB

Have you ever wondered why hearing certain songs on the radio makes you smile?  Other than it might be your favorite song or stir up a memory, there are some scientific facts to support your enjoyment.  Listening to music has been proven to make you smarter and more productive.  Music is also known to make people happy and elevate their mood.  Perhaps this is part of the reason why people tune in to radio.  But radio plays another important role – music.

Continue reading “Radio’s Music Role”

Radio on Main Street Podcast Featuring Mike Gould, President and CEO
of Eastlan

Documenting consumer listening habits on a consistent basis is important to both content providers and sales professionals no matter the size of the market. One company, Eastlan Ratings is focused on serving the needs of small and medium market broadcasters. Celebrating their 20th anniversary, Eastlan, a privately held company based in the Northwest, is currently providing radio audio measurement data in 100 markets across the U.S.

In this edition, Erica Farber, President and CEO of the RAB speaks with Mike Gould, President & CEO of Eastlan. From methodology to sample sizes to understanding how and where radio is being consumed, Mike feels strongly that it’s time for every radio listener to be counted, regardless of what technology they use to consume the content.

The Importance of Local Connection

Author: Annette Malave, SVP/Insights, RAB

According to Google research, almost one-third of mobile searches were based upon location searches – and that was in 2017.  The importance of local or being within the community continues to gain popularity.  The terms of “locally grown” or “shop local” have become common terms by consumers.  We have all seen the value in “local” and perhaps that is why American Express sponsored the first Small Business Saturday in 2010.

There are other companies that understand the value of local – something that radio delivers through its 15,000+ local radio stations across the U.S.  Reading a recent interview of one such advertiser sharing their views on the importance of local for their brand highlighted what radio does so well.

Continue reading “The Importance of Local Connection”