Author: Annette Malave, SVP/Insights, RAB
Here we are. Welcome to the first week of 2024! This first week is when many will start something new. Whether that “new” is exercise, reading more, taking on a new hobby or something else, it is also a good time to remember some of the things from 2023.
Continue reading “Radio Highlights to Kick Off 2024”Author: Tammy Greenberg, SVP/Business Development, RAB
The current economic environment and consumer concerns over inflation are challenging marketers and media alike to do more with less in an increasingly complicated and competitive marketplace. Add to that the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023 and their long tail impact, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.
Continue reading “Radio Works to Drive Business Forward”Author: Annette Malave, SVP/Insights, RAB
Jewelry is a reflection of a person’s individual style. Whether it is a bracelet, ring or watch, it can be a statement of one’s personality or culture, but it can also be reminiscent of a family member.
Continue reading “Radio Shines for Jewelry Retailers”Author: Victor Texcucano, Content Coordinator, RAB
Stay-at-home orders are but a distant memory in the minds of the average consumer. People are ready to see attractions near and far from their homes. Consumers are ready to relax on the beach, take a trek through the mountains or travel for shopping excursions on Rodeo Drive or on Fifth Avenue. In short, travel is back.
Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs
In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.
Continue reading “Amplifying Brand Buzz: How Radio Redefines Conversations and Influence“Author: Annette Malave, SVP/Insights, RAB
The restaurant industry has had to juggle a few plates in the past few years, and some of that juggling continues today. Inflationary food costs, competition and patron expectations are just some of the challenges restaurants are experiencing.
Continue reading “A Menu of Opportunities Await Restaurants”
