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Category: News

Political Media Buying 2020:
How Has the Coronavirus Impacted Strategies June 2020 Update

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research of PQ Media

It’s been over nine months since I last posted on the RAB blog regarding political advertising and marketing during the 2020 elections. Back then, there were still more than 20 major Democratic candidates, enough to compose a football team. Two Democratic debates had been aired, as top candidates jockeyed for the lead. Primaries were still months away and candidates were in full fundraising mode. Donald Trump and the Republican Party were on edge about the 2020 elections. On the one hand, they were touting the strength of the US economy, although there were fears of a recession if the US-China tariff trade wars escalated. On the other hand, impeachment was being discussed, but it related to the obstruction findings in the Robert Mueller report. Based on the political environment in August 2019, PQ Media was predicting that political media buying would reach $8.33 billion in 2020.

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How Has the Coronavirus Impacted Strategies June 2020 Update”

Navigating the New Auto Purchase Journey

Author: Annette Malave, SVP/Insights, RAB

Think of the last time you went to buy or lease a new car. What were the steps you took? How long was the actual shopping and buying process? If you are like most people, it took about three months to shop, and a lot of it was done online.

The greater question is, what impact will COVID-19 have on the auto purchase journey?

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Local is a Driving Force

Author: Annette Malave, SVP/Insights, RAB

Local truly matters. If there is one thing that everyone has learned during this pandemic, it is how important local businesses and communities matter – to everyone. When this all began, little did anyone realize how much walking into local businesses would be missed. You walk in, say “hello,” and if you frequent them enough, they call you by your first name. This event has been a very painful reminder of how much these local businesses mean to all of us.

Kelton Global, a consumer insights and strategy consulting firm, has been analyzing consumer behavior and sentiment since the onset of the pandemic. The most current data shows that 52% of Americans believe that the long-term effects of the coronavirus will be mostly positive than negative, and 9 out of 10 believe that there will be one positive change to come out of the outbreak.

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Radio Ad Categories Web Increases During COVID-19

Author: Annette Malave, SVP/Insights, RAB

It may be hard to imagine, but it was just a few years ago that headlines focused on how a particular generation was changing and impacting everything – from the workplace, to food and shopping. It is without question that 2020 will be marked as a year that impacted how and where all consumers shop.

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Reaching Black and Hispanic Populations through Radio and
Other Media

Contributor: Gabriel Soto, Manager of Research, Edison Research

Under the current climate of the COVID-19 pandemic, it’s important to disseminate information to various communities effectively. Often overlooked, African-American and Hispanic communities can benefit with a few insights into each group’s media consumption.

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Other Media”

Radio on Main Street Podcast Featuring Erica Farber’s Conversations with Radio Personalities About Their Role as Influencers

Listeners have a personal connection with Radio’s influencers – the on-air talent.  They have a personal connection with their favorite station because of their favorite radio personalities and during this very challenging time, the connections between the on-air personalities and their listeners have never been greater.

In this episode, Erica Farber, President and CEO of the Radio Advertising Bureau, speaks with several on-air personalities across the country to ask them about the connections they have with their audiences and why those connections can be so important to advertisers. Even though these conversations were recorded before the Covid-19 crisis, we thought the content was so appropriate for what everyone is dealing with today that we wanted to share it with you.

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