Category: Podcast

Thursday, June 4, 2020 is one of Radio’s most important events of the year.  It’s the annual Mercury Awards, the only competition exclusively devoted to radio to encourage and reward the development of effective and creative radio commercials.

In this edition Erica Farber, President & CEO of the RAB speaks with Robin Fitzgerald, Chief Creative Officer BBDO Atlanta and recently named 2020 Chief Judge for the Mercury Awards.  She shares her thoughts on why these awards are so meaningful, how you know when Radio advertising is done right and leading the charge for 2020.

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The job of a General Sales Manager continues to change.  With revenue growth and revenue enhancement at the top of the list of responsibilities, today’s GSM must equally stay focused on managing for change while coaching and leading their teams in new and different ways.

Erica Farber is the President & CEO of the RAB and in this edition she speaks with David Greene, one of the General Sales Managers for Entercom in St. Louis.

Whether it be leading integrated campaign development that can be executed across multiple platforms or coming up with creative and actionable sales solutions, it is about maintaining a positive outlook and having a clear understanding of how success will be measured.

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It is no secret – audio is hot!  And the need for great, effective radio commercials is even hotter.

In this edition, Erica Farber, President and CEO of the RAB speaks with Dan Price, President of Oink Ink Radio, a creative radio services company. Busier than ever and  with 27 years under their belt, they continue to focus on producing attention-getting radio advertising that secures and maintains the listener’s interest and ends with rewarding them for their time.

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Gen Z refers to the generation of individuals born between 1996 and 2010. Representing over 25% of the U.S. population, this is a generation raised entirely on the internet and social media. They are beginning to enter the workforce and they are a desired demographic as consumers of our products and services.

In this edition, Erica Farber, President & CEO of the RAB speaks with Mark Maben, General Manager of WSOU 89.5 in South Orange, NJ. Owned by Seton Hall University and operating for 71 years, this non-commercial station is managed by a team of nine students who report into Mark and is staffed with an additional 120 students from the university. This year Seton Hall University had a record number of students attend the Radio Show as part of the Student Scholar Program and, just as important, they are seeing an increased level of interest from the students in the overall audio space.

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Consumers today have numerous content and entertainment options.  Radio still plays a key role as one of these options, so it is important that radio keeps listeners engaged and tuned in – for as long as possible.

In this edition, Annette Malave, SVP Insights at the RAB speaks with Megan Lazovick, Vice President at Edison Research where she crafts custom research for thought leadership and content marketing and specializes in the creative presentation of data and insights. During this podcast, they discuss the findings of “The Secret to Longer TSL” – a study released during Radio Show 2019 – and Lazovick shares some advice on what radio should do to not only keep listeners tuned in but keep them tuned in longer.

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