Category: Podcast

Podcasting – it’s a term we are all familiar with because we hear a lot about it in the media landscape today. Podcasting is such a growing form of audience engagement and right now there are over 800,000 podcasts being produced and published.

In this edition, Jeff Schmidt who leads professional development at the RAB, speaks with the panelists who appeared on the Podcast Revolution session at this year’s Radio Show in Dallas.  The relationship between broadcasting and podcasting is inseparable.

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The opening session of the first full day of this year’s Radio Show was titled, “You’re Not Just in the Radio Business” and it centered around stories told by innovators who’ve made the transformation.

In this edition, Erica Farber, President and CEO of the RAB speaks with 2019 Radio Show Steering Committee Chair and President of Zimmer Radio & Marketing Group, John Zimmer. John was one of the innovators that shared his thoughts during this important session and Erica was able to catch up with him right after that.

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The youth of America are experiencing depression, anxiety and suicide at alarming rates. With a mission to serve their local communities,  Bonneville has launched a companywide campaign titled, Everyday Strong. Their focus is to help change the dialogue surrounding mental health and to promote positive change.

In this edition, Erica Farber, President and CEO of the RAB speaks with Candice Madsen, Communications and Content Strategy Manager for Bonneville. She reminds us of the importance and impact of telling personal stories and regardless of your definition of community there is one common thread – people.

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Growing revenue with new and inventive ideas is a focus at every radio station no matter the size of the market.  One of the ways to increase revenue at the local level has been around for years – it’s called co-op.  While co-op is not a replacement for sales strategy or process, the concept of using co-op dollars to enhance a retailer’s advertising plan is not new, and yet the amount of funds that go unused are staggering and in the billions of dollars.  Just like radio stations have evolved from selling solely on-air inventory, co-op plans have evolved and now cover digital, events, promotions, and traditional advertising.

In this edition, Erica Farber, President and CEO of the RAB speaks with Andrea Clay, National Sales Manager for Beasley Media Group/Charlotte.  The concept of co-op is being embraced in a big way by the cluster and the results are even bigger!

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