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Category: Podcast

Radio on Main Street Podcast Featuring Alli Romano, Audio Columnist and Contributor for Media Village

 

How radio is perceived by advertisers, marketers and the public at large can sometimes be determined by how consumer and trade journalists represent the medium.

In this edition, Erica Farber, President and CEO of the RAB, speaks with audio columnist and contributor for Media Village, Alli Romano. She strongly believes radio and audio today remain fresh and exciting while still honoring tradition.  As advertisers have shifted budgets to digital, she also believes radio will grow through continually developing its digital assets.

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Radio on Main Street Podcast Featuring Dave Paulus, Director of Client Services at O’Brien et al Advertising in Virginia Beach, VA

As companies continue to be bought and sold and management changes occur, many of us will experience, through no fault of our own, the loss of a position.

In this edition, Erica Farber, President and CEO of the RAB speaks with former broadcaster and current advertising agency executive Dave Paulus, who recently took what he refers to as a “gap year.”  After spending years on the radio side, Dave joined one of the largest agencies in the Virginia Beach area, O’Brien et al Advertising, as Director of Client Services. He shares his journey of reinvention and offers some sound advice on what it’s like now being on the other side of the desk.

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Radio on Main Street Podcast Featuring Bill Lynch, General Manager of Momentum Broadcasting

One of radio’s greatest strengths is making a difference in the local marketplace.

In this edition, Erica Farber, President and CEO of the RAB speaks with Bill  Lynch, General Manager of Momentum Broadcasting which operates four radio stations in Visalia, California.  Ranked number 108 in market size, the cluster has a strong local presence and has recently been recognized for their direct involvement in the community.  As you will hear, they have “put the local back into local.”

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Radio on Main Street Podcast Featuring David Halberstam Publisher of the Sports Broadcast Journal Website

On July 1, 1987, WFAN, the first sports talk radio station in the country, debuted in New York City. Thirty-two years later sports radio is alive and well and can be heard in cities across the U.S. The success of the format is centered around the facts that sports are live, they provide excitement, make listeners feel connected to the team and the team connected to the listeners.

In this edition, Erica Farber, President & CEO of the RAB speaks with David Halberstam, publisher of the Sports Broadcast Journal website.  They discuss the state of broadcast sports and why radio will always play an important role.

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Radio on Main Street Podcast Featuring Jake Esposito at the Electronic Entertainment Expo, known as E3

Almost two years ago, one of Erica’s grandsons (OK, not her biological grandson, but truly a grandson in heart and spirit) said he wanted to attend E3 which happens every year in Los Angeles. First, she had to admit she had no idea what it was. When she investigated, however, she discovered one must be 17 to attend. Fast forward to this past week —  you guessed it — Erica attended E3 for the first time.

In this edition, Erica speaks with Jake Esposito, her 17-year-old “grandson” who lives in Mt. Prospect, Illinois. The Electronic Entertainment Expo, commonly known as E3, is the world’s premiere event for computers, video games and products. It is attended by over 65,000 industry representatives and gaming enthusaists from over 100 countries. It was an incredible experience for Jake and a learning experience that opened Erica’s mind to a whole new world of possibilities.

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Radio on Main Street Podcast Featuring Dr. John Owens, Professor at the Univ. of Cincinnati & Carolyn Gilbert, Founder & President at NuVoodoo Media Services

When you ask a college student and a radio broadcaster the same question, do you think you will get the same answer from both?  Well, the answer is not necessarily.

In this edition, Erica Farber, President and CEO of the RAB speaks with Dr. John Owens, Associate Professor at the University of Cincinnati, and Carolyn Gilbert, Founder and President at NuVoodoo Media Services. They collaborated on a study entitled “Building Radio’s Bench. ” They researched how current college students majoring in media and communications and radio professionals perceive the industry today.  This is a good reminder that Radio’s bench is literally in the backyard and how important it is to take advantage of being in a multimedia entertainment business that connects with the community.

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