In this episode, RAB President and CEO Erica Farber speaks with Ruth Gaviria. Ruth is the CMO of Entercom Communications. She is a passionate marketer who brings tremendous brand management and media expertise to her trailblazing role at Entercom. You’ll hear directly from her – how radio’s local connections combined with smart integrated marketing across all platforms, and flawless implementation are encouraging advertisers to get to know radio and ensure it’s in their total media strategy.
In this episode of Radio on Main Street, RAB President and CEO Erica Farber sits down at the recently held Morning Show Bootcamp with Seth Resler. Resler is the Digital Dot Connector at Jacobs Media. He’s a podcasting veteran with extensive experience in online marketing. In his conversation with Erica, he talks about who is right for podcasting, how to go about doing it and explains how the medium is monetized.
In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Susan Larkin. Susan is the Regional Vice President at Cox Media Group. She leads her teams in Orlando and Jacksonville by example and sets the tone for an authentic, kind and collaborative organization. You’ll hear directly from her – how vision, trust and recognition matter when it comes to leadership and why radio especially matters to our listeners.
In this episode of Radio on Main Street, RAB President and CEO Erica Farber interviews Carolyn Gilbert, president and owner of NuVoodoo Media services. While Carolyn likes to joke about being the high priestess of NuVoodoo, she takes media research seriously. NuVoodoo Media Services provides data-driven marketing, programming and content intelligence to the radio industry. You’ll hear directly from her regarding some listener insights and find out why radio is important to those listeners.
In this episode, RAB President and CEO Erica Farber talks with Dave Ramsey. As you may know Dave is a prominent radio personality who focuses on financial peace. What you may not know is that the Dave Ramsey Brand is also a multi-channel brand and content portfolio. Today you’ll get a peek behind the curtain at the Dave Ramsey brand and how they have methodically and successfully grown. You’ll learn a new word Dave created – he says “they do that in Tennessee”; you’ll also learn how his company creates a culture of “missional leaders” that attract and retains Millennials. You’ll even learn Dave’s take on politics and the future.
In this episode of Radio on Main Street, Erica Farber interviews a marketer who is achieving great success with radio. At this year’s Radio Show, LifeLock was the headliner at the Advertiser Breakfast and on this podcast we continue the dialogue with Lina Calia, Vice President of Paid Media for LifeLock and Kathryn Kercher, Radio Consultant for LifeLock. We’ll take a deeper dive into LifeLock’s business and learn more about how they partner with national and local radio to drive awareness, build trust and most importantly bring in new LifeLock members. You will learn how they go to market, what they look for, the role various platforms play, how they measure success and how radio is driving business.