In this episode of Radio on Main Street, RAB President and CEO Erica Farber talks with Delilah, Premiere Networks’ nationally syndicated personality about the relevance and power of radio to today’s media consumer. Delilah also shares her secret for connecting with her radio audience across generations.
In this week’s episode, Erica Farber chats with newly appointed Chief Judge for the 2017 Radio Mercury Awards, Mark Gross, founder and creative director at Highdive Advertising.
Mark will share his plans for this year’s competition, what it took to win three Best in Show Radio Mercury Awards, and how anything is possible on the Radio.
In this episode of Radio on Main Street, RAB’s President and CEO Erica Farber talks with Doug Levy, Senior Vice President and General Manager for Univision Local Media Chicago. In this week’s podcast, Erica visits with Doug regarding the Chicago Radio Town Hall, a collaborative effort on the part of Chicago’s radio broadcasters to demonstrate radio’s unique power to reach the massive Chicago listening audience.
In this episode of Radio on Main Street, RAB President and CEO Erica Farber visits with Mark Gray, President of Katz Radio Group. Katz Radio Group has the largest reach of any radio representation company in America, representing more than 4000 radio stations and thousands of digital platforms. In this week’s podcast, Mark talks about the role of a national rep. in today’s media world, radio’s end-of-year revenue story and his forecast for 2017.
In this episode of Radio on Main Street, RAB’s Senior Vice President of Professional Development Jeff Schmidt sits in for Erica Farber and visits with Borrell Associates CEO, Gordon Borrell. Borrell Associates is a research firm that tracks and analyzes trends in local advertising. In this week’s podcast, Gordon talks about the opportunities for radio in local online advertising, the forecast for local online in 2017 and emerging opportunities in the coming year for advertisers and broadcasters.
This week, we sit down for a look at the year ahead with Tom Buono, Founder and President of BIA/Kelsey, a local marketing and advertising research and management consulting company.
RAB’s Dave Casper caught up with Tom following the release of their 2017 Local Advertising forecast. You’ll hear what’s on the horizon for local media, BIA/Kelsey’s forecast for Radio and trends to watch for in 2017.