In this episode of Radio on Main Street, RAB President and CEO Erica Farber interviews Carolyn Gilbert, president and owner of NuVoodoo Media services. While Carolyn likes to joke about being the high priestess of NuVoodoo, she takes media research seriously. NuVoodoo Media Services provides data-driven marketing, programming and content intelligence to the radio industry. You’ll hear directly from her regarding some listener insights and find out why radio is important to those listeners.
In this episode, RAB President and CEO Erica Farber talks with Dave Ramsey. As you may know Dave is a prominent radio personality who focuses on financial peace. What you may not know is that the Dave Ramsey Brand is also a multi-channel brand and content portfolio. Today you’ll get a peek behind the curtain at the Dave Ramsey brand and how they have methodically and successfully grown. You’ll learn a new word Dave created – he says “they do that in Tennessee”; you’ll also learn how his company creates a culture of “missional leaders” that attract and retains Millennials. You’ll even learn Dave’s take on politics and the future.
In this episode of Radio on Main Street, Erica Farber interviews a marketer who is achieving great success with radio. At this year’s Radio Show, LifeLock was the headliner at the Advertiser Breakfast and on this podcast we continue the dialogue with Lina Calia, Vice President of Paid Media for LifeLock and Kathryn Kercher, Radio Consultant for LifeLock. We’ll take a deeper dive into LifeLock’s business and learn more about how they partner with national and local radio to drive awareness, build trust and most importantly bring in new LifeLock members. You will learn how they go to market, what they look for, the role various platforms play, how they measure success and how radio is driving business.
In this episode of Radio on Main Street, RAB President and CEO Erica Farber talks with Hartley Adkins, President of the North East Division and Corporate Operations, iHeartMedia. We’ll learn how he got his start in Radio, talk about his strategies for selecting great talent, share success stories and more.