Category: Podcast

Documenting consumer listening habits on a consistent basis is important to both content providers and sales professionals no matter the size of the market. One company, Eastlan Ratings is focused on serving the needs of small and medium market broadcasters. Celebrating their 20^th anniversary, Eastlan, a privately held company based in the Northwest, is currently providing radio audio measurement data in 100 markets across the U.S.

In this edition, Erica Farber, President and CEO of the RAB speaks with Mike Gould, President & CEO of Eastlan. From methodology to sample sizes to understanding how and where radio is being consumed, Mike feels strongly that it’s time for every radio listener to be counted, regardless of what technology they use to consume the content.

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Strong partnerships and collaborations are, many times, the most important ingredient for results oriented success. Harmelin Media has grown into one of the largest independent media service firms in the country and is connecting brands and customers in relevant and efficient ways.

In this edition, Erica Farber, President and CEO of the RAB speaks with Harmelin Media’s EVP of Client Relations, Scott Davis and VP/Director of Research and Consumer Insights, Bernie Shimkus about the importance of understanding the customer’s journey and their path to purchase. Since every advertising dollar is being looked at under a microscope these days, Scott and Bernie agree that radio needs to continue to demonstrate accountability and develop measurements along with solid research to quantify how an advertising message performs.

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One of the most exciting events of the year for those working in country radio is the Country Radio Seminar.  Celebrating its 50^th Anniversary this year, the seminar held in Nashville is scheduled for February 13-15.

In this edition, Erica Farber, President and CEO of the RAB speaks with the recently appointed Executive Director of the Country Radio Broadcasters and producer of the event – RJ Curtis.  Taking over the reins this year from soon to be retired executive Bill Mayne, RJ shares his thoughts on the country radio format, the relationship between the radio and music communities and what we can look forward to at this year’s seminar.

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In this edition, Erica Farber, President and CEO of the RAB speaks with Richard Oatman, President of First Person Advertising based in Kansas City. With a strong background in radio sales, Richard has taken that experience and put it to work on behalf of small business owners. His clients must monetize their ad investments and they hold him accountable at all times.

His message for the New Year: “Every person in radio station management needs to focus on the number one reason for showing up to work every day – it is the client – and everything they do has to revolve around that.”

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