Radio on Main Street Podcast Featuring Seth Resler, the Digital Dot Connector for Jacobs Media Strategies

One of the big stories that continues to dominate the news is regarding Facebook and the disclosure that a third party British consulting firm used the social network to gather data on millions of people and in turn use that data for strategic communication for the electoral process.

With social media playing a large role in radio’s promotion and marketing efforts Erica Farber, President & CEO of the RAB thought it was a good time to reconnect with Seth Resler, the Digital Dot Connector for Jacobs Media Strategies.  Seth believes that Facebook’s problems are absolutely going to impact radio and to expect major changes in the future from this social media giant

Radio on Main Street Podcast Featuring Mike Sherry, Vice President Sales for Forever Media

Erica Farber, President & CEO of the RAB sat down with Mike Sherry, Vice President Sales for Forever Media.

Forever Media has a company creed that details five responsibilities with the first one being to the advertisers that invest in their stations.  It states they, being the company, must always remember the customer expects and deserves results and increased profits.  With oversight of revenue for 51 stations in nine markets, Mike strongly believes everyone in radio sales today needs to focus on selling radio’s value.  And if everyone has pride in their radio stations and sells that value on a local basis, radio will continue to thrive.

Radio on Main Street Podcast Featuring Cristina Ceresoli Senior Vice President for Retail Strategy at the National
Retail Federation

Erica Farber, President & CEO of the RAB, spoke recently with Cristina Ceresoli, Senior Vice President for Retail Strategy at the National Retail Federation.

Cristina is responsible for NRF’s product offering and event content strategy with a specific focus on the customer experience and digital expansion for the retail industry. There are positive indicators coming from the retail sector which is good news for local Radio. As Cristina discusses, retail has the opportunity to connect and delight their customers something the Radio industry knows a lot about.

Radio on Main Street Podcast Featuring Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe & Gordon Borrell, CEO, Borrell Associates

Recently, RAB’s Dave Casper and Jeff Schmidt attended the Local Online Advertising Conference in New York City. They had a chance to talk with Gordon Borrell from Borrell and Associates – the organizer of the conference; and one of the keynote speakers, Rishad Tobaccowala who is the Chief Growth Officer for Publicis Group.

Rishad suggests that the future will not fit in the containers of the past, and this is causing widespread fear and confusion. He says all of us must change to meet the demands of a very bright future.

Radio on Main Street Podcast Featuring Chris Brown, EVP Conventions & Business Ops for the National Association of Broadcasters

Erica Farber is the President & CEO of the RAB and in this edition she speaks with Chris Brown, EVP Conventions & Business Ops for the National Association of Broadcasters.

In this role, Chris is responsible for producing the NAB’s annual conventions, with their largest conference, the NAB Show coming up next month in Las Vegas. The NAB Show covers over 2 million square feet of space and is the ultimate event for media, entertainment and technology professionals looking for new and innovative ways to create, manage, deliver and monetize content on any platform.

Radio on Main Street Podcast Featuring Erik Schmidt, a Recent Saga Communications Graduate of RAB’s Certified Radio Sales Manager Course

In a multi-year study of workplace learning entitled “In Search of Learning Agility,” one of the key findings was, there is no such thing as permanent competence any longer, or a fully developed skill set either in individuals or organizations. There is a constant need for new learning and training. The good news is, for those who want to continue their professional development there are plenty of resources.

Jeff Schmidt, who leads RAB’s professional development team had a chance to speak to Erik Schmidt, a recent graduate of the Certified Radio Sales Manager course conducted in RAB’s Dallas office.