Radio on Main Street Podcast Featuring Radio Strategies for 2019 From Industry Leaders Across the Country

In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau, sat down with some of radio’s leaders, who represent markets and companies both large, medium and small, to talk about their strategies for driving revenue growth in 2019. They talk about their plans to optimize marketing initiatives and explore new sales channels and tie it all together with real-time customer support that builds lasting customer relationships.

We hope you enjoy this special edition and even pick up some thoughts and ideas you can implement within your own companies and radio stations.

Radio on Main Street Podcast Featuring Radio Industry Legend, Jerry Lee, President of Spot Q Services

The term living legend is not always used correctly but in Jerry Lee’s case, the term absolutely applies. In this edition, Erica Farber, President and CEO of the RAB speaks with Jerry, who although is now out of radio station ownership, is still going strong.

As President of Spot Q Services, Jerry’s mission for 2019 is also a parting gift to the industry. His goal is for every radio station in the country to air great commercials.

Radio on Main Street Podcast Featuring Gordon Borrell, CEO of Borrell Associates

In this edition, Erica Farber, President and CEO of the RAB speaks with the local media industry’s leading analyst Gordon Borrell, CEO of Borrell Associates.

With the year coming to a close Erica wanted to catch up with Gordon to hear his thoughts on how local business fared for the year, the sales opportunities in 2019, and the real key for radio’s success.

Radio on Main Street Podcast Featuring David Bevins, Chief Operating Officer for Connoisseur Media and Co-Chair of RAB’s Sales Advisory Committee

In this edition, Erica Farber, President and CEO of the RAB speaks with David Bevins, Chief Operating Officer for Connoisseur Media and the co-chair of the RAB’s Sales Advisory Committee.

From pre-call qualifications with potential new advertisers to sellers becoming more of a consultant or advisor to local businesses, David is looking forward to using what they learned from this year into a strong 2019.  With competition at an all-time high, he believes radio sellers are the sustaining resource as the one person who cares so much about local businesses.

Radio on Main Street Podcast Featuring Chris Beresford-Hill, CCO at TBWA\Chiat\Day NY and the 2019 Radio Mercury Awards Chief Judge

In this edition, Leah Kamon, who leads marketing and communications at the RAB, speaks with Chris Beresford-Hill, Chief Creative Officer at TBWA\Chiat\Day NY and the 2019 Radio Mercury Awards Chief Judge.

Chris riffs about audio, creative collaboration at the agency, how he approaches radio, and his feelings about Awards shows and specifically the Radio Mercury Awards.

Radio on Main Street Podcast Featuring John Morris, Instructor of Radio and TV at the University of Southern Indiana and Current President of College Broadcasters, Inc.

Educating the next generation of broadcasters is an important topic. And just as important is exposing them to hands on experience before they enter the workforce full time.

In this edition, Erica Farber, President and CEO of the RAB, speaks with John Morris, Instructor of Radio and TV at the University of Southern Indiana. He is also the Faculty Advisor for the college’s radio station 95.7 The Spin. In addition to his fulltime teaching responsibilities, John is the current President of College Broadcasters, Inc (CBI). CBI is a member driven organization serving students and advisors of college and high school electronic media outlets. Through events, programs and a network of expertise, it provides its members with educational and professional opportunities as well as facilitating advocacy.