The term living legend is not always used correctly but in Jerry Lee’s case, the term absolutely applies. In this edition, Erica Farber, President and CEO of the RAB speaks with Jerry, who although is now out of radio station ownership, is still going strong.
As President of Spot Q Services, Jerry’s mission for 2019 is also a parting gift to the industry. His goal is for every radio station in the country to air great commercials.
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In this edition, Erica Farber, President and CEO of the RAB speaks with the local media industry’s leading analyst Gordon Borrell, CEO of Borrell Associates.
With the year coming to a close Erica wanted to catch up with Gordon to hear his thoughts on how local business fared for the year, the sales opportunities in 2019, and the real key for radio’s success.
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In this edition, Erica Farber, President and CEO of the RAB speaks with David Bevins, Chief Operating Officer for Connoisseur Media and the co-chair of the RAB’s Sales Advisory Committee.
From pre-call qualifications with potential new advertisers to sellers becoming more of a consultant or advisor to local businesses, David is looking forward to using what they learned from this year into a strong 2019. With competition at an all-time high, he believes radio sellers are the sustaining resource as the one person who cares so much about local businesses.
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In this edition, Leah Kamon, who leads marketing and communications at the RAB, speaks with Chris Beresford-Hill, Chief Creative Officer at TBWA\Chiat\Day NY and the 2019 Radio Mercury Awards Chief Judge.
Chris riffs about audio, creative collaboration at the agency, how he approaches radio, and his feelings about Awards shows and specifically the Radio Mercury Awards.
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Educating the next generation of broadcasters is an important topic. And just as important is exposing them to hands on experience before they enter the workforce full time.
In this edition, Erica Farber, President and CEO of the RAB, speaks with John Morris, Instructor of Radio and TV at the University of Southern Indiana. He is also the Faculty Advisor for the college’s radio station 95.7 The Spin. In addition to his full–time teaching responsibilities, John is the current President of College Broadcasters, Inc (CBI). CBI is a member driven organization serving students and advisors of college and high school electronic media outlets. Through events, programs and a network of expertise, it provides its members with educational and professional opportunities as well as facilitating advocacy.
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As the conversation continues to escalate, podcasting is proving to be a great brand extension for Radio’s on-air talent. In this edition, Erica Farber, President and CEO of the RAB speaks with Elaina Smith, co-host of NASH Nights Live heard every day Monday through Sunday 7PM-Midnight. A hot topic in country radio is the lack of female artists being played on-air. Elaina has taken this topic and created the opportunity to change that conversation with her podcast, entitled “Women Want to Hear Women”.
By cross promoting between her daily radio show and her podcast audience, she also reaches out through social media to help extend her brand. As she says, never underestimate the power of a hashtag.
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