News by definition is meant to inform and provide all of us with information we need to make the best possible decisions we can that affect our lives and our communities.
In this edition, Erica Farber, President and CEO of the RAB, speaks with Craig Swagler, General Manager of CBS News Radio Network. They discuss the state of news in general and its importance in radio today.
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This past week, April 21 to 28, a little known but exciting part of radio’s landscape was celebrated – it was high school radio week. With multiple high school stations broadcasting across the country, Erica Farber, President & CEO of the RAB, connected with Ralph Martin, Music Education Coordinator for the Vacaville Christian School’s Radio Conservatory where for the last four years they have officially been broadcasting 24/7 KVCB, 100.9 FM in Vacaville, California, a town located about halfway between San Francisco and Sacramento.
In honor of this special occasion, the station had just come off a live 24 hour marathon inviting local bands and broadcast alumni alongside their current student broadcasters. As we think about the next generation of broadcasters, Ralph shares that “our kids are going to be OK.” It’s a positive outlook on the future of broadcasting and the future of our society in general. If you want to hear for yourself, you can stream the station at kvcb-online.com and click “Listen Live.”
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In this edition, Erica Farber, President and CEO of the RAB speaks with Charlie Sislen, Partner of Research Director Inc. With a focused approach they work with programming and sales departments at radio stations to help them interpret their ratings, turn their data into knowledge and turn that knowledge into revenue.
In this podcast they discuss the importance of research, how to understand research, and how to use research to help radio tell its great story.
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In this edition, Erica Farber, President and CEO of the RAB and Paul Brenner, President of Tag Station and NextRadio reconnect. We have heard a lot about FM chips in mobile devices but there is much more going on at NextRadio. Paul and his team provide stations with analytics to help advertisers and agencies capture ROI.
In this podcast they discuss how NextRadio has shifted gears and the current opportunities available for radio.
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One of the big stories that continues to dominate the news is regarding Facebook and the disclosure that a third party British consulting firm used the social network to gather data on millions of people and in turn use that data for strategic communication for the electoral process.
With social media playing a large role in radio’s promotion and marketing efforts Erica Farber, President & CEO of the RAB thought it was a good time to reconnect with Seth Resler, the Digital Dot Connector for Jacobs Media Strategies. Seth believes that Facebook’s problems are absolutely going to impact radio and to expect major changes in the future from this social media giant
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Erica Farber, President & CEO of the RAB sat down with Mike Sherry, Vice President Sales for Forever Media.
Forever Media has a company creed that details five responsibilities with the first one being to the advertisers that invest in their stations. It states they, being the company, must always remember the customer expects and deserves results and increased profits. With oversight of revenue for 51 stations in nine markets, Mike strongly believes everyone in radio sales today needs to focus on selling radio’s value. And if everyone has pride in their radio stations and sells that value on a local basis, radio will continue to thrive.
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