Marketron

Category: Podcast

Radio On Main Street featuring Bill McElveen, Regional President and Chief Compliance Officer for Alpha Media

Episode five of Radio On Main Street’s NAB Show Series features Bill McElveen, Regional President and Chief Compliance Officer for Alpha Media. The company owns or operates 207 radio stations in 44 markets across the country. 

With community involvement at the forefront, Alpha has taken it seriously by encouraging all employees at each station to be personally involved with organizations that can use an extra hand.  Bill shares how the ‘Alpha Cares’ initiative fosters company culture and engages the community.    

Bill also discusses the importance of recruiting the next generation of broadcasters and how critical it is to the future of broadcast radio.  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street – NAB Show Series, Featuring with Hubbard Radio CEO Ginny Hubbard

In this fourth episode of the series, Erica Farber sat down with Hubbard Radio CEO Ginny Hubbard, a third-generation broadcaster.  As you’ll hear from Hubbard, the company is celebrating its centennial this year and is focused on the future and staying on top of what’s new and most importantly understanding the difference between what to pay attention to and what is just noise. 

She also shares that if every radio brand in the country could spend some money on marketing their brands it would truly make a difference and the value of telling our story and how much more robust the industry could be if we simply invited people to listen to us.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street – NAB Show Series, Featuring Jonathan Brewster, CEO of El Dorado Broadcasters

In episode three of Radio On Main Street NAB Show series, Erica Farber chats with Jonathan Brewster, CEO of El Dorado Broadcasters, a privately held company that owns seven stations in Victor Valley, California and three stations in Yuma, Arizona. 

Focusing on content development and on-air talent, the company continues to expand its brands, and as you will hear from Jonathan, El Dorado truly serves its communities and advertisers with a passion where they bring their local advertisers and communities together.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street – NAB Show Series, Featuring Kelli Frieler, Executive Director, Digital, for Leighton Broadcasting

In this second episode of the NAB Show series, Erica Farber sat down with Kelli Frieler, Executive Director Digital for Leighton Broadcasting and Leighton Engage, a marketing agency owned by Leighton Broadcasting that’s focused on helping small to medium sized businesses generate results and solid ROI. 

As we continue to hear and see the results companies are having with digital efforts, Kelli discusses the importance of being able to leverage all the different touchpoints radio has with today’s audiences.

Kelli provides a good reminder on the importance of evolving to be focused on the user experience and just how important it is to collaborate across companies for broadcast radio to continue thrive.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street – NAB Show Series Featuring John Catsimatidis and Chad Lopez from WABC Radio

RAB recently attended the annual NAB Show in Las Vegas, April 15-19. Over the next several weeks you will have the opportunity to listen in on some of our conversations with thought leaders in broadcast radio.

In episode one of the Radio on Main Street NAB Show series, Erica Farber speaks with John Catsimatidis, a successful self-made American businessman who acquired WABC, a standalone AM radio station, and Chad Lopez, President Red Apple Media and WABC Radio.

With all of the news regarding the possible elimination of AM radio in automobiles, as they claim they are changing with the times, the timing of this podcast couldn’t be better. Listen in and hear how AM radio is alive, well and even growing in New York City.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street featuring John Osborn, U.S. director, Ad Net Zero, and former CEO of OMD U.S. and BBDO New York in conversation with RAB’s SVP of Business Development, Tammy Greenberg

The ANA steers many initiatives that bring marketers from across the globe to ignite important change. One of those priorities is global sustainability, which provides their members with content, frameworks and resources that enable sustainable practices.

Ad Net Zero is one of those critically important resources, and at the ANA Masters of Marketing Conference, RAB’s Tammy Greenberg spoke with John Osborn, U.S. director, Ad Net Zero, for the ninth episode of the Radio on Main Street ANA Masters series.

Formerly CEO of OMD U.S. and BBDO New York, John currently leads Ad Net Zero’s efforts in an unprecedented collaboration of the entire advertising ecosystem to reduce the collective carbon impact of developing, producing and running advertising to real net zero.

At the time of this recording, Ad Net Zero was just embarking on its launch, since then, the organization is backed by over 50 supporters, comprised of U.S. representation of our global community and 18 new supporters from the U.S. marketplace. 

As John says, certain media channels contribute to a greater carbon footprint, and we should all be proud that over-the-air broadcast radio is one of the most energy efficient.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download