Category: Podcast

Radio was well-represented at the ANA Masters of Marketing Conference, where brands and marketing partners converge for four days to network, learn and grow.

Audacy was on site hosting marketers in their branded lounge where attendees could relax, unwind and talk about the power of audio in a comfortable setting.

Tammy Greenberg sat down with Paul Suchman, Chief Marketing Officer for Audacy and had a conversation that reinforces all that is so powerful about our great medium, with science to back it up.

In the tenth episode of the Radio on Main Street ANA Masters series, Paul’s insights offer an important reminder that radio travels with listeners wherever they are, consumers are leaning into audio more than ever before and that is because it is woven into their daily rituals, and for many, audio IS their daily ritual.  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Tyson Jominy, vice president, data & analytics for J.D. Power, once said during an RAB presentation that “Radio and automotive go together like peanut butter and jelly.” At the ANA Masters of Marketing Conference, several automotive marketers were in attendance sharing best practices and learning from one another.

In episode eleven of the Radio on Main Street ANA Masters series, RAB’s Erica Farber speaks with Phil Dauchy, Global Head of Brand Strategy & international marketing for General Motor’s iconic Cadillac brand.

Phil shares that as the brand continues to move toward an electric vehicle future, along with it comes huge volume goals. Gut and luck no longer rule the day in marketing to meet goals, and Phil’s job is to identify the partners that provide data that enables him and brands like his to make data-driven decisions to reach and engage target consumers.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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One of the benefits of attending the ANA Masters of Marketing Conference is the opportunity to meet people from the marketing ecosystem who are making a difference through their passion, experience and their work.

Raquelle Zuzarte, founder & CMO of Equity Project for All, is one such person. In episode thirteen of the Radio on Main Street ANA Masters series, RAB’s Erica Farber talks with Raquelle about her interesting and unique journey to the creation of Equity Project for All, a brand strategy firm focused on maximizing brand growth and purpose-driven impact through the power of data, tech and diversity, equity & inclusion (DE&I.)

Raquelle and Equity Project for All have such a clear mission that we can all relate to and learn from. Recognizing all people within our organizations for their impact and ensuring every individual feels they belong and deliver their best every single day will result in retention and recruitment. Igniting the power of creativity by tapping into all constituents whether they answer the phones or dial in will result in creative solutions we otherwise would not know existed. And perhaps more importantly, it captures the brand’s societal purpose.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Four days at the ANA Masters of Marketing Conference equated to creative thinking and innovative strategies that inspire change and drive growth as shared by some of the world’s top chief marketing officers (CMOs) and leading brands.

In our 14^th and final episode in the Radio on Main Street ANA Masters Series, RAB’s Erica Farber had the privilege of sitting down with Soyoung Kang, CMO of eos Products, who led the effort to create the award-winning “Bless Your F*ing Cooch” 2022 campaign for eos shaving cream. This campaign had the entire room of over 3,000 ANA attendees laughing until it hurt and was inspired by a provocative TikTok video.

There is so much to learn from Soyoung, but if there’s one thing that you walk away with from this conversation, it is to always be brave, push a little bit further with everything you do and with the right talent on the team, anything can happen.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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It is well documented that today’s consumers care deeply about the environment, and that marketers who engage in green marketing partnerships can improve reputation and brand image. While in attendance at the ANA Masters of Marketing Conference, RAB heard first-hand how marketers are taking action to support environmental concerns.

OCEEF (The Conservation Exploration and Education Foundation) is on a mission to educate the world about the importance of sustainability through the lens of the ocean, because if you save the ocean, you save the planet.

In episode number eight of the Radio on Main Street ANA Masters series, Tammy Greenberg, senior vice president, business development, RAB, chats with Elizabeth Marks, chief marketing officer for OCEEF, who partners with marketers to drive the important work her organization does. Elizabeth reminds us of radio’s ability to intimately connect with listeners both locally and globally to create substantive change in the communities that surround us.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download