Author: Annette Malave, SVP/Insights, RAB
As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.
Category: Radio Listeners
My 2025 in Review – Audio, New Data and MMM
Contributor: John Fix, John Fix Ltd. – Consulting P&G retiree
I was fortunate to work with many great people and companies this year. Cumulus Media, iHeart, SiriusXM and In4mation Insights were great partners and the RAB and IAB have done great things with audio. The majority of the conversations were around the role of data and every road somehow led to MMM.
Continue reading “My 2025 in Review – Audio, New Data and MMM”Audio Advertising Gets Some Fine Tuning
New measurement tools in audio give marketers a better sense of their ROI
Contributor: Matthew Schwartz, director of editorial and content development, ANA
Video didn’t kill the radio advertising star. Neither did social media, online gaming, nor Netflix. The rise of digital platforms has been a veritable boon for audio advertising, which encompasses ads on streaming music services, podcasts, and traditional AM/FM and digital radio stations. Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming.
Continue reading “Audio Advertising Gets Some Fine Tuning”Radio Drives Holiday Hunt for Fashionable Gifts
Author: Victor Texcucano, Content Coordinator, RAB
Tariffs, inflation and changing consumer preferences mean the clothing/apparel industry is in a state of ups and downs. With the holiday season here, retailer marketing is in full swing.
Continue reading “Radio Drives Holiday Hunt for Fashionable Gifts”Telecom Marketing on Radio: What’s Working Best
Contributor: Rick Kestenbaum, general manager, AnalyticOwl
The telecom industry is what keeps us all connected—whether we’re texting a friend, streaming a movie or hopping on a video call for work. It’s come a long way from landlines and dial-up internet to lightning-fast mobile networks and fiber-optic cables. These days, telecom companies are at the heart of the digital world, powering everything from smart homes to cloud computing.
Continue reading “Telecom Marketing on Radio: What’s Working Best”How Local Radio Turns Consumer Anxiety into Small Business Sales
Author: Annette Malave, SVP/Insights, RAB
The latest consumer confidence report for October just dropped. Not much changed from September, barely ticking down just one point to 94.6.
What is so interesting about this? It’s a total split between how people feel right now versus how they feel about the future.
Continue reading “How Local Radio Turns Consumer Anxiety into Small Business Sales”Radio Pumps Up Marketing Effectiveness
Audio advertising can boost audience engagement from the top of the funnel to the bottom
Author: Tammy Greenberg SVP Business Development, RAB
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
Continue reading “Radio Pumps Up Marketing Effectiveness”Radio Builds Business for Home Improvement Retailers
Author: Victor Texcucano, Content Coordinator, RAB
Home improvement never stops. Whether it’s to place your home on the real estate market or just to simply boost curb appeal, consumers are always on the hunt for inspiration, tools and materials to get the job done.
Continue reading “Radio Builds Business for Home Improvement Retailers”Holiday Shopping Creates Big Opportunities for Local Media Advertising
Contributor: Mallory Bouslog, senior account executive, Marketron
Despite fourth quarter signaling the end of the year, it is also actually a huge advertising opportunity for the year. Retail and other industries see bumps in spending, making it critical to promote their business to rake in holiday shopping sales.
Continue reading “Holiday Shopping Creates Big Opportunities for Local Media Advertising”Tuning Into Financial Stress: Why Radio Is the Medium for Money-Minded Americans
Author: Annette Malave, SVP/Insights, RAB
Today’s news headlines reflect consumers’ economic outlook – uncertain. A quick internet search on Americans’ financial outlook reveals a flood of polls and surveys that highlight widespread concern about the economy and personal financial futures.
Continue reading “Tuning Into Financial Stress: Why Radio Is the Medium for Money-Minded Americans”Driving Demand: How Radio Moves the Needle with RV Enthusiasts
Author: Annette Malave, SVP/Insights, RAB
As the weather begins to change in some parts of the U.S., people across the country are reminiscing about their vacations, road trips and travels. That doesn’t mean that those events are over.
Continue reading “Driving Demand: How Radio Moves the Needle with RV Enthusiasts”Radio Drives Website Traffic for Restaurants
Author: Annette Malave, SVP/Insights, RAB
During the pandemic, many businesses and industries had to learn to (dare I say) pivot, in order to keep their doors open and succeed. The restaurant industry not only pivoted but experienced a seismic shift in all aspects of business. From food to staffing, from menu items and customer service – the need to change was critical.
Continue reading “Radio Drives Website Traffic for Restaurants”Radio’s Powerful Role Among Black Consumers
Author: Annette Malave, SVP/Insights, RAB
Growth opportunities. In today’s economic environment, this is what businesses large and small are looking for – growth in awareness, traffic and sales. Growth comes from change – a shift in strategies, tactics and marketing.
Continue reading “Radio’s Powerful Role Among Black Consumers”All Treats No Tricks with Radio
Author: Annette Malave, SVP/Insights, RAB
With Christmas in July behind us, is it too early to start thinking about Halloween? The answer to that is no. One visit to a big-box retailer will immediately answer that question.
Continue reading “All Treats No Tricks with Radio”Here are Radio’s Truths
Author: Annette Malave, SVP/Insights, RAB
There is no doubt that today’s media landscape is fragmented and that capturing a consumer’s attention is difficult. Brands need a medium that can not only capture their attention, but one that offers scale, boosts other media, engages and delivers results.
Continue reading “Here are Radio’s Truths”Radio is Still #1
Author: Annette Malave, SVP/Insights, RAB
If you have read this blog in the past, you have read about radio’s inarguable strengths. You’ve read about radio’s ability to connect, engage and deliver results. This post is different.
Continue reading “Radio is Still #1”Engaging with Consumers Who Have the Cash to Splash
Author: Annette Malave, SVP/Insights, RAB
While some brands focus on reaching the next generation, it may be wise to connect with today’s wealthiest consumer segment – baby boomers.
Continue reading “Engaging with Consumers Who Have the Cash to Splash”Diverse Consumers are Growth Opportunities for Auto Dealers
Author: Annette Malave, SVP/Insights, RAB
The auto industry is once again claiming a stronghold in news headlines. What are the tariff implications? When is the best time to buy? What are consumers thinking? Even if you are currently not in the market for a vehicle, some of the headlines may cause you to reconsider…just in case.
Continue reading “Diverse Consumers are Growth Opportunities for Auto Dealers”The State of Radio Sales: Listeners Remain as Do the Value of the Spots
Contributor: Todd Kalman, CRO, Marketron
Depending on what you read and hear, you may think radio advertising revenues are destined for downturns. There’s more to the story than the misconceptions that nobody’s buying airtime ads, and that no one listens to broadcast radio. Both are false!
Continue reading “The State of Radio Sales: Listeners Remain as Do the Value of the Spots”Radio has a Place at the Marketing Table for Furniture Retailers
Author: Nick Arias, Research & Insights Assistant, RAB
“Home is where the heart is.” There is no better feeling than the comfort of your own home, and some of that comfort can be attributed to the furnishings in your home.
Continue reading “Radio has a Place at the Marketing Table for Furniture Retailers”