Radio + Smartphone = Constant
Companion

According to Statista, there will be well over 220 million smartphone users by the end of 2017.  These users will engage with radio in various ways – texting, downloading or just listening in.

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Companion”

Women – The Importance
of Communication

Everyone you know has a woman who has been influential in their life.  As people, we understand the important role that our mothers, aunts, sisters, and friends have played.  As women break through glass ceilings and help pave the way for others, the advertising industry has already recognized the important role that women play.  Radio, however, has always communicated to women and with women – from local radio personalities to nationally syndicated program hosts.

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of Communication”

If Reach is the New Black, Then
Radio is Red Hot!

There has been a lot of press lately regarding reach.  Most recently, an article by Andy Sippel, svp at Advertiser Perceptions, a business intelligence firm serving the global advertising industry, used the phrase regarding reach being the new black.  If that is the case, then radio is red hot! Continue reading “If Reach is the New Black, Then
Radio is Red Hot!”

Brand Sales After the BIG Event

An average of 111.3 million people watched Super Bowl LI on network TV and there were 190.8 million social media interactions, according to Nielsen.  The average cost to advertise was $5 million for a 30–second spot.  That’s a particularly high cost – especially when the impact of Super Bowl ads to influence brand purchase is minimal.

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Music is Good for You

Isn’t it amazing how sometimes you hear a portion of a song on the radio and the tune just stays in your head?  You find yourself humming, tapping or just moving your head to the beat even when you’re nowhere near a radio – but you just learned a new song.  That, my friends, is the power of radio – learning about new music.

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