Author: Annette Malave, SVP/Insights, RAB
Unbelievable. That’s the word you would use if you, or someone you know, has been trying to buy or sell a home. The real estate market is having its moment.
Continue reading “Radio Works for Realtors”Category: Radio
Radio Reaches Sports Enthusiasts
Author: Victor Texcucano, Content Coordinator, RAB
We’re leaving the dreaded winter behind. The weather is warming, and the days are getting longer. In other words, cherished springtime is here. This is creating a common desire among people in the U.S. – they want to be outside.
Continue reading “Radio Reaches Sports Enthusiasts”Radio Still Rules
Author: Annette Malave, SVP/Insights, RAB
It’s a companion. It’s entertainment. It’s information and so much more.
Continue reading “Radio Still Rules”Radio Reaches Adopters of Technology
Author: Victor Texcucano, Content Coordinator, RAB
The world of technology advances every day, and it sure is getting interesting. We now have 8K smart televisions with more than 33 million pixels, smart home speakers that let you hear local, national and global news with a mere voice command and even internet-connected thermostats that can be controlled from smartphone applications. Today’s technology is truly transforming our living spaces into smarter, more helpful environments.
Continue reading “Radio Reaches Adopters of Technology”Radio Digital Sales Surge 33%: Debriefing the RAB-Borrell Annual Benchmarking Report
Todd Kalman, senior vice president of sales at Marketron
Now in its 10th year, the RAB-Borrell Digital Benchmark report is a must-read for the radio industry. As broadcasters seek to increase revenue and diversify offerings, digital advertising is a critical part of this. In 2021, the world faced year two of the pandemic and its impact. The findings of this year’s report show there are reasons for optimism.
Continue reading “Radio Digital Sales Surge 33%: Debriefing the RAB-Borrell Annual Benchmarking Report”Radio – You Can Bank on It
Author: Annette Malave, SVP-Insights, RAB
A 2016 PwC publication stated that fintech (short for financial technology) would reshape banking. Based on a survey of banking executives, the article stated that, within five years of the article, 90% of banks expected growth of mobile applications. At that time, a little more than half of the respondents offered a mobile app for their clients, and 18% were currently developing one. Clearly, the pandemic has had a greater impact on services and offerings by banks and financial institutions.
Continue reading “Radio – You Can Bank on It”