Author: Tammy Greenberg, SVP Business Development, RAB
At a recent MediaPost conference, one of the panelists responded to a question posed to him by stating that we have left the “exposure age” and we are now in the “age of outcome.” He further expressed his opinion that marketers, agencies and all media must continue to evolve to measure outcome in robust, transparent, statistically significant ways.
Data helps us reveal insights and craft stories of real outcome that enable advertisers to create relevant messaging for their audiences – messaging that will ultimately equate to high value touches with their consumers.
Continue reading “In the Age of Outcome, Radio Has Some Great Stories to Tell”
There is little doubt that we are in a golden age of media overall, as content is available everywhere and across all devices. Yet, according to Nielsen’s second quarter 2017 Comparable Metrics Report, radio remains the top way to reach consumers across all media platforms – 93% A18+. And radio also provides advertisers with effective digital opportunities to compliment and extend its large over-the-air audience. Such as: streaming, on-demand podcasts, HD radio, NextRadio, and pure plays… the list continues to expand. Radio’s social media websites provide advertisers with new ways to relate to the enthusiastic radio audience. As smart marketers, we must look ahead to understand these drivers of change and signals of progress to navigate forward. The media landscape is vast, complex with technology changing the way consumer’s engage with media and radio remains the best way to reach consumers across demographics.
Continue reading “Radio: Still the One”
2018 is now in full swing, and with so many retrospective articles across publications it is also a great time to take a new look at media comparisons. 2017 seemed to be the year for digital and social media as seen in so many articles.
However, figures in other research publications and newsletters painted a very different image.
Continue reading “Radio: Consumers’ Weekly Leader”
It’s incredible to believe that 2017 is coming to a close. The year just seemed to fly by.
There were so many events that took place around the world this past year and many of these events left a mark in the world of pop culture. Similar to events that shaped pop culture, there were events that shaped and influenced how radio is perceived. Continue reading “2017 – It’s Been An Incredible Year”
The automotive industry is anticipated to see a slight uptick at the end of 2017. Although October was slightly down, end-of-year incentives should provide a boost to November and December.
However, it’s not just about incentives. Auto buying intenders are well educated prior to entering any dealerships. The question is how do you reach them? And when you do reach them, you need to understand their auto buying and auto servicing preferences as well as their radio listening habits.
Continue reading “Reaching the Auto Buyer”