Author: Annette Malave, SVP/Insights, RAB
When it comes to summer heat, there’s only one thing better than a cold beverage – having a cold beverage with a good meal out. Those meals taste better because there isn’t the need to clean up the kitchen.
Continue reading “Wining and Dining – Appetizing Opportunities with Radio”Author: Annette Malave, SVP/Insights, RAB
After a few years of limited personal interaction, consumers are hungry. They are hungry for social events, gatherings and the experience of food outside of their homes. All consumers have truly become “foodies.”
Continue reading “Reach Foodies with Radio”Author: Tammy Greenberg, SVP/Business Development, RAB
Radio can help brands and businesses grow in a number of ways. Whether the goal is to drive awareness, traffic, or sales, radio can be a key player in a brand’s media plan. In fact, according to a 2020 iHeartMedia survey, radio is the No. 1 trusted medium in the U.S., with 75 percent of respondents saying they trust radio for the information and entertainment it delivers.
Through a Radio Works series of online, members-only events, the Radio Advertising Bureau (RAB) has taken a deep dive into more than 18 categories of business, including healthcare, automotive, retail, and restaurants, among others. While each category is unique, one thing remains consistent across the board: radio can be an effective way to drive business and brand growth.
Continue reading “Radio Works to Drive Business and Brand Growth“Author: Annette Malave, SVP/Insights, RAB
When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.
Continue reading “Radio Reaches an Underserved and Wealthy Consumer Group”Author: Stephanie Heracleous, Research & Insights Assistant, RAB
It’s no secret that the pandemic affected the travel industry in a major way. Americans had to put their plans of exploration on hold. As travel restrictions continue to ease, folks are eager to plan their next getaway.
Continue reading “Radio and Summer Travel Plans”
Author: Annette Malave, SVP/Insights, RAB
The impact created by COVID-19 restrictions has been felt across a number of industries. One of the hardest hit has been the restaurant industry. According to the National Restaurant Association (NRA), as many as 110,000 restaurants have closed since the start of the pandemic.
