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Radio Ad Categories Web Increases During COVID-19

Author: Annette Malave, SVP/Insights, RAB

It may be hard to imagine, but it was just a few years ago that headlines focused on how a particular generation was changing and impacting everything – from the workplace, to food and shopping. It is without question that 2020 will be marked as a year that impacted how and where all consumers shop.

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Advertising During Difficult Times

Author: Annette Malave, SVP/Insights, RAB

It can’t be said enough – these are extremely unusual and difficult times for everyone. As each day passes, I think it is safe to say that we all hope and look forward to things getting better. They will, but it is just a matter of when.

I am certain that many of you have gone to local businesses in search of certain products or items and looked at the people in those businesses in a way you never had before. They are on the front lines, making sure that we have what we need.

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The Spirit of Radio – Connecting in Times of Business Unusual

Author: Tammy Greenberg, SVP/Business Development, RAB

“There’s something about the spirit of radio. It helps us all to know each other better and gives us a sense of purpose and community in a time where we need those things more than ever.”
– Adam Grant, Creative Director, AKQA (abridged).

Historically speaking, in periods of great challenge, truly there is no more important medium than local radio. In uncertain and unpredictable times, broadcast radio has proven that it is the backbone of the country’s information distribution system, with increased listening among consumers across all of its platforms.

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Radio. It’s On!

Author: Annette Malave, SVP/Insights, RAB

Cancellations, social distancing, empty streets, working from home, virtual classes – this has become the new norm for many of us. We are all anxiously waiting to get back to how it used to be. In the interim, there is one thing that everyone can count on. Radio. It’s On.
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