Local radio stations are a reflection of the community – the events and the personality of the town or city they communicate and engage with daily. On July 10th, Chicago radio stations joined as a community to simultaneously broadcast an interview with the Founder, President and CEO of Wintrust Financial Corporation — a bank holding company headquartered in Chicago.
In all, 40 stations in the Chicago area simultaneously aired a :60 second interview with Ed Wehmer, Founder, President and CEO. During this interview, Wehmer shared his views on radio’s effectiveness.
Continue reading “Radio Ties It All Together”
Today’s blog post is courtesy of Jim Thompson, President of the Broadcasters Foundation of America
Radio broadcasters are a central part of everything that happens in our communities. Across all formats, radio reports on monumental events — both local and national. Radio is there to share in the joy that emanates from parents and their teens when the high school football team wins a home game and the happiness that radiates from children when the playground in the town’s park is finally completed. Radio is also there to express the sadness that strikes a community when disaster hits. Radio is a medium that connects emotionally like no other. It is an industry that cares and, with its unique emotional and local connection, it is always there to help!
But what happens when something tragic occurs to someone in the radio or television industry? When it is the general manager, the afternoon air talent, or even a retired broadcaster who falls on hard times? That’s when the Broadcasters Foundation of America steps in.
Continue reading “Granting Hope to Fellow
July 4th. On this day 271 years ago, the Declaration of Independence was signed. In commemorating the occasion, we celebrate our collective patriotism and most importantly, remember all those who have and continue to protect and serve our country.
During this holiday like so many others, radio stations across the country will celebrate, honor and recognize those who have served and continue to serve – both overseas and in our communities. Radio as a live and local medium has the ability to bring listeners of like minds, passions, interests and lifestyles together. Radio celebrates with its listeners every day.
Continue reading “Celebrate with Radio”
Today’s guest blog post is courtesy of Karen Hayes, Principal, Marketing Consultant with Mount Marketing
Think for a minute. While you read this, another company or organization is targeting your customer. Regardless of what you’re offering — a product, service, or even information – another company is offering the same or similar. Advertising channels, once limited to TV, radio, print and direct mail, have exploded in recent decades. Now companies have multiple channels available to them to target and reach your customers: cable and network TV; radio; print; out of home; direct mail; social; mobile and digital among others. When you have a multi-billion dollar advertising budget, you can leverage a strategic combination of several channels to reach customers. But what happens when you are trying to reach a national audience with an advertising budget so limited that some multinational companies could spend more in one market? That’s the reality for some organizations.
Continue reading “Cost Effective and Targeted: How Radio Helps You Do More”
Previous posts have touched on radio’s ability to reach people across age groups, gender, language and locations. Radio’s reach is based upon many things – community, personalities, music and news. Yes, news. Despite technology and social media trends, people continue to listen to news on the radio.
While it may not be surprising that of those adults who believe that radio is a good source for learning and providing information, 83% are radio listeners. It may surprise you to know that of those adults who believe radio is the most trusted, 30% are A18-34, 56% are A18-49, 54% are A25-54 and 36% are A35-54 – based on GfK MRI data.
Continue reading “News – Listeners Hear All About It”
It doesn’t matter what state or city you are in or even the street you are on, smartphones are everywhere. Smartphones have become an item that you can’t be without. Think of the last time you forgot your phone. Did you get that sick and almost lost feeling, like you were disconnected from everything? It’s even harder when you live in a city where you commute using public transportation? You have no choice but to read the signage on the bus or trains and even worse, look at people!! Yikes.
OK, well maybe that’s a bit extreme, but I’m certain that brought at least a chuckle! The point is that the smartphone doesn’t replace everything in a consumer’s life, but it does complement it. Similarly, streaming or online radio complements broadcast radio.
Continue reading “Over-the-Air Radio Dominates —
Complemented by Streams”