How Radio/Audio Can Succeed in Tough Ad Market

Contributor: Alli Romano, Columnist, Alli on Audio Podcaster- MediaVillage

As brands navigate today’s uncertain advertising market, audio can offer them a brand-safe haven. According to exclusive research from The Myers Report, audio outperforms many other media in important sales categories, including trust, client support, and communicating value. Now, it’s up to the audio industry, including broadcast radio and digital audio, to deliver that message to brands, agencies, and ad executives.

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Back-to-School … at Home

Author: Annette Malave, SVP/Insights, RAB

It’s August! Did you know that August is considered National Back-to-School Month? It’s the time when parents of school-aged children are in the deep throes of clothing, shoes and school-supply shopping. This year will be no different from any other.

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Discovering New Music

Contributor: Nicole Beniamini, Vice President, Edison Research

Fridays are my favorite day. Not just because it’s the end of the workweek and the start of the weekend, but because I know that every Friday is a chance to listen to brand-new music. Hearing the latest music has always been a passion of mine, starting from my childhood days of keeping a cassette tape in my stereo, ready to (illegally) record any new songs that came on the radio.

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Christmas in July?

Author: Rita Landells, Member Response Manager, RAB

If the holidays represent the most wonderful time of the year, it would be no surprise that consumers are already thinking ahead to the holidays and fantasizing about a more optimistic time. According to a recent Voxware study, 51% of consumers expect to begin their holiday shopping earlier than usual this year. Another study done by Radial found that 39% of shoppers plan to begin shopping for the holidays in October.

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The Rapidly Changing Consumer

Author: Annette Malave, SVP/Insights, RAB

As states are in various phases of reopening, consumers find themselves in various stages of their own phases. These phases continue to shift and change the behaviors that had once been routine to so many. In order to meet the challenges, needs and concerns of their customers, businesses will need to be nimble to best address and meet their customers’ expectations.

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The Current State of Radio Listeners

Author: Annette Malave, SVP/Insights, RAB

Coming off a holiday weekend, it is a reminder of the way things used to be. Very little about this year has been usual so far. Everything is different and continuously changing. This is now the new normal – constant change, shifts and analysis into what consumers are thinking, doing and plan on doing.

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