Author: Annette Malave, SVP/Insights, RAB
Engagement. Local. Heart. Soul. Creativity. Partnerships. Those were words that resonated across the various sessions and events that took place during Radio Week.
From Oct. 5 – 9, CEOs, managers, sellers, radio personalities and some the brightest creative directors participated in two of radio’s biggest events – Radio Show and the Radio Mercury Awards.
Author: Annette Malave, SVP/Insights, RAB
In less than a month, Americans from all walks of life will use the opportunity to make their voices heard. They will vote.
To say that this election will be like no other would be a great understatement. While campaign advertising started early, over the next few weeks, the airwaves will be inundated with information, facts and promises to influence and sway voters. During this emotionally charged year, connecting personally will be vital to the success of a candidate’s campaign. No other medium connects and engages personally more than broadcast radio.
Author: Annette Malave, SVP/Insights, RAB
Inclusiveness and diversity are words that we are hearing a lot lately. Sometimes they are used interchangeably, when in fact, they are different. According to the Cambridge dictionary, inclusiveness is “the quality of including many different types of people and treating them all fairly and equally.” Diversity is “the condition or fact of being different or varied; the mixture of races and religions that make up a group of people.”
Continue reading “Inclusive, Diverse and Community”
Author: Annette Malave, SVP/Insights, RAB
Have you ever heard of Sutton’s Law? It’s based on the principle that when diagnosing something, you should first consider the most obvious. It is based on bank robber “Slick” Willie Sutton’s response to a reporter’s question: “Why do you rob banks?” His response? “Because that’s where the money is!” This same response could be applied to the question; “Why boomers?”
Author: Annette Malave, SVP/Insights, RAB
September 15 marks the start of Hispanic Heritage Month, which recognizes and celebrates the contributions of American citizens whose ancestors can be traced to Central and South America, Mexico, Spain and the Caribbean. Hispanics have had a tremendous impact on everything in the U.S. – food, culture, entertainment and even population growth.
Continue reading “The Influence of Hispanics in the U.S.”
Contributor: Stephanie Digeon-Heath , Client Services, The Media Audit
On November 3, 2020, Americans will head to the poll and decide whether to reelect Trump or whether to elect former Vice President Biden as president. For loyal supporters of either candidate, their minds are most likely made-up. However, this may not be true for all Independents. Independents are thus considered pivotal voters. “Presidential general elections are generally determined by two factors: the size and relative enthusiasm of each major party’s base, and which way the swing voters in the middle go,” said Charlie Cook, a political analyst and founder of The Cook Political Report, a nonpartisan online newsletter. The closer the race, the more pivotal Independents voters become.