The Consumer Is At the Center of It All

Author: Annette Malave, SVP/Insights, RAB

At Nielsen’s recent Consumer 360, the theme was Confronting What’s Next.  There were discussions and presentations on reaching multicultural audiences, using data, artificial intelligence, building brands and more.

There was a lot to be learned from each of the panelists and brand presentations.  But, keeping true to the core of the event, it all boiled down to understanding and reaching the consumer.  More importantly, it was clear that this is the age of the consumer.  The consumer is in control, and wants and expects to be heard.  The consumer is at the center of it all.

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Radio – A New Frontier

Author: Annette Malave, SVP/Insights, RAB

Unique. Funny. Innovative. Moving. Inspiring. Game Changing.  Those were just some of the words used by judges to describe the winning spots of the Radio Mercury Awards.

On May 31st, some of the best creative minds across the country gathered at The Cutting Room in NYC to encourage, reward and celebrate great radio commercials at the Radio Mercury Awards ceremony.

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The Passion of a Radio Broadcaster

Author:  Erica Farber, President and CEO, RAB

Last week, radio lost one of our great medium’s most passionate heroes – Joseph (Joe) Bilotta.

Joe spent 40+ years in the radio business with the majority of them as Buckley Broadcasting’s CEO, overseeing legendary radio stations like WOR-AM in New York and WDRC-AM/FM in Hartford.   As a radio broadcaster, Joe considered himself a very lucky man and as professionals in the radio industry, we all consider ourselves extremely fortunate to have had Joe as an advocate, mentor, challenger, supporter and friend. Continue reading “The Passion of a Radio Broadcaster”

It’s About the Connection

Photo courtesy of Tammy Greenberg

Author: Annette Malave, SVP/Insights, RAB

On May 29, Starbucks closed over 8,000 company-owned stores for anti-bias training.  This closing was prompted by a racial-bias incident which took place in April.  Since that time we have all watched Starbucks working hard to protect its brand and maintain the strong connection they have with their consumers as a “third destination between home and work.” This connection is the very essence of their business model according to their website: “We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.”

Using videos as the training platform, Starbucks employees (or “partners”) heard from Starbucks Chairman Howard Schultz and board member Mellody Hobson.  Also on the agenda was Common, a well-known hip-hop artist, actor and activist — underscoring the value that a respected personality/celebrity from the community brings.

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Memorial Day – A Day for Remembering

Author: Annette Malave, SVP/Insights, RAB

On Memorial Day, we remember and honor the many American soldiers who have fought and died for our country.  In fact, did you know that the National Moment of Remembrance Act, passed in 2000, encourages all Americans to pause for a moment of silence at 3 p.m. local time on Memorial Day?

Also on this day, radio stations across the country will remember and recognize those, and the families of those, who have served this country.  There will be dedications and acknowledgments from local radio station personalities and shout-outs from listeners.

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Consumer Engagement Is About
Feeling Special

Despite the technologies and platforms available today, many marketers do not believe that their consumer engagement is successful.  In fact, 50% of CMOs believe that their consumer engagement is not very good/terrible.  That is an astounding figure.  Even more surprising is that 75% of CMOs believe their jobs are on the line if their customer experience strategies are unsuccessful, according to a 2018 report from the CMO Council.

Based upon the report, one of the reasons contributing to low engagement levels is inconsistency in delivering personalized engagements across consumer touchpoints.  When it comes to consumer engagement, nothing is more personal or engaging than radio.

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Feeling Special”